The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you’re a decision-maker at an entertainment company, especially at an OTT or SVOD platform, and you want to make more informed content decisions, then demand data can help. By analyzing the audience demand data of a TV show like “Babylon Berlin” for the month of March 2024, we can draw useful insights to make decisions related to content acquisition, distribution, or programming.
Firstly, content valuation uses demand data to reveal the dollar value of any title to any platform in any region, allowing you to answer questions like “how much is my show or library worth to another streaming platform?" Given that "Babylon Berlin" has 4.4 times the audience demand of the average show in the United Kingdom over the last 30 days, it suggests that the show is valuable and worth considering for acquisition and distribution purposes. It also indicates that the show has a strong fan base that could drive subscriptions or keep existing audience members happy when it's played on OTT or SVOD platforms.
Demand data enables you to learn more about a show’s performance across markets. For instance, "Babylon Berlin" performs exceptionally well in Germany, its home market; it scored 8.8 times the average demand of TV shows in Germany over the past month. Furthermore, comparing the show's performance over the last 30 days to its annual average performance reveals that the show's popularity has grown by almost 9%, indicating that the show's momentum is strong. It also indicates an increase in the show's value to its audience, which is a core metric in content valuation.
Moreover, demand data can inform content decisions regarding supply and demand by identifying high-demand titles to acquire or create. Studying "Babylon Berlin" audience demand and affinity, we can see that audiences who like "Babylon Berlin" are also fans of other popular shows such as "Westworld," "Succession," and "Stranger Things." Such insights can influence decision-making regarding the commissioning and development of original content in similar genres.
Additionally, examining a show's reach across several key markets is useful when strategizing international expansion for an SVOD platform. By judging the show's potential global appeal using its travelability score, which compares international demand to domestic demand, decision-makers can identify potential target markets to enhance reach.
In conclusion, demand data is essential for entertainment executives looking to make more conscious decisions regarding content acquisition, distribution, and programming. By analyzing "Babylon Berlin" audience demand and behavioral data, we can extract valuable insights that can help in decision-making surrounding content acquisition, distribution, programming, supply and demand, and content valuation.
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Our TV audience measurement dataset is truly global. Discover how popular Sky Deutschland‘s Babylon Berlin is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Babylon Berlin also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sky Deutschland and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Babylon Berlin, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:02 p.m. PST using global television demand data from Parrot Analytics for Babylon Berlin in the United Kingdom. We provide our partners with smart TV competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.
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