The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, analyzing the demand data of a TV series can provide significant insight into audience behavior, preferences and expectations. The case of "Babylon Berlin" provides useful insights into how demand data can be used to make informed content decisions and programming decisions.
Content Valuation:
Using demand data, we can determine how much "Babylon Berlin" is worth and how much contribution it has made to its platform's revenue. In March, "Babylon Berlin" had 4.8 times the demand of the average show in the United States, indicating that it has a high-value contribution to its platform. Moreover, measuring its global demand across six dimensions (Parrot Pulse) gives us more specific information on the show. For instance, its audience demand worldwide and longevity are both outstanding, while its travelability and momentum are both good. Such data can be used to quantify the value of the series globally and inform discussions around pricing and licensing.
Acquisition and distribution decisions:
The analysis also highlights the particular countries where "Babylon Berlin" is most in-demand, as well as the changes in demand over time. We can infer from the data that the series is particularly popular in Germany, the country of origin, where it had a remarkable audience demand of 8.8x. Furthermore, we see that the show outperforms the average TV show in other countries too, like Italy, Australia, Russia, Switzerland, the Netherlands, China, France, and the United States. This data can help with acquisition and distribution decisions, in terms of selecting territories where the show can be licensed, promoted, or adapted.
Programming decisions:
Keeping abreast of audience demand trends over time is crucial to making good programming decisions. In the case of "Babylon Berlin," we observe a 19.3% decrease in audience demand in the United States in March, highlighting a dip in popularity. This information can help executives make programming decisions such as whether to lower budgets, renew series, or adjust their release schedules. When compared to its demand over the course of the entire year, we can also see that "Babylon Berlin"'s popularity has decreased over time. Therefore, programming executives may consider reviewing the show's original performance objectives to maintain its momentum.
Marketing decisions:
The demand analysis of "Babylon Berlin" also provides insights into audience preferences, such as the top 10 shows that are most liked by the series audience. It allows the production companies and creators to optimize their upcoming marketing campaigns and promotions around the show. Especially, the show's travelability metrics could assist in building a marketing campaign around the show, and devising a strategy for releasing the program in specific markets outside its home country.
In conclusion, understanding audience demand can help entertainment executives make informed decisions about content creation, acquisition, distribution, and programming. The insights that can be gleaned from Parrot Analytics' demand-based content valuation and related metrics can provide strategic guidance for executives looking to develop, distribute, or syndicate successful TV series.
Babylon Berlin's travelability to the United States in the last 30 days is 58%, which means that the audience demand for Babylon Berlin is 58% of the demand in its country of origin, Germany. Click through to another market to discover how well Babylon Berlin travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sky Deutschland and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Babylon Berlin, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:02 p.m. PST using global tv demand data from Parrot Analytics for Babylon Berlin in the United States. We provide our partners with deep OTT expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.