The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is essential to use data-driven insights to make informed content, acquisition, distribution, and programming decisions. Analysis of "Call Me Kat" for the month of March 2024 in the United Kingdom provides numerous insights that can aid you in your decision-making process.
Firstly, demand data enables content valuation, which helps to determine how much a title is worth. By using Parrot Analytics' content valuation system, executives can calculate the dollar value contribution of a title to a platform, in any region, and at any time. In the case of "Call Me Kat," the show has 2.1 times the audience demand of the average show, indicating good demand for the series. This data can be used to estimate the value of the title, hence make an informed decision either to acquire, distribute, or renew it.
Furthermore, demand data helps to understand audience tastes and preferences, which can influence what type of content to produce or acquire. Executives can examine the top 10 global markets where "Call Me Kat" is most in-demand over the last 30 days, to see how different regions react to the show. Through analyzing the data, executives can identify which genres are resonating most with their target audience, hence create or acquire content that aligns with their preferences.
The analysis also reveals that "Call Me Kat" has a good momentum, which shows the pace of growth is good. It also shows that the show has a good longevity, which means the demand for the show is maintained over time. Executives can use these insights to determine if the show is worth investing in further or if the demand will plateau in the future and reduce the ROI.
The demand data can also aid executives in making programming decisions. For example, knowing what shows fans of "Call Me Kat" also like, such as "The Blacklist," "Ted Lasso," etc., can help create a programming schedule that will cater to their audience's preferences. Additionally, insights like the show's reach and its performance across global markets enable executives to determine which platforms to target for distributing their content for maximum reach and impact.
Finally, demand data can aid executives in making acquisition decisions. For instance, knowing that the demand for "Call Me Kat" in the United Kingdom increased by 6.5% during March, executives can predict what demand for the TV series will be like in the future. And by using Parrot Analytics' content valuation system, they can calculate the return on investment for acquiring or renewing the show.
In conclusion, demand data provides valuable insights that can aid executives in making informed content, acquisition, distribution, and programming decisions. The analysis of "Call Me Kat" in the United Kingdom over the last 30 days revealed insights that can assist executives in determining the show's value, understanding audience preferences, identifying opportunities, and making informed decisions.
Call Me Kat's travelability to the United Kingdom in the last 30 days is 27%, which means that the audience demand for Call Me Kat is 27% of the demand in its country of origin, United States. Click through to another market to discover how well Call Me Kat travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Call Me Kat is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Call Me Kat, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using global tv demand data from Parrot Analytics for Call Me Kat in the United Kingdom. We provide our partners with essential television workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.