The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Television executives are always interested in the potential value of a TV series. By using demand data from Parrot Analytics, TV executives can make more informed decisions related to content valuation, acquisition, distribution, and programming.
For instance, with regards to the reality dating show "Celebs Go Dating", Parrot Analytics' demand data reveals that it has a good level of demand, being 2.9 times higher than the average TV show in the United Kingdom for the last 30 days. TV executives can use this information to understand the value a show may bring to a platform or network by generating subscriptions and reducing churn rates.
The data also shows that demand for "Celebs Go Dating" has been increasing, which suggests its value is rising. Additionally, knowing the show's performance in the romance genre, TV executives can compare its ratings against other similar shows. Through audience segmentation, executives may also find out the ideal target market for the show.
Similarly, executives can use Parrot Analytics' demand data to understand the top-ranking markets and whether a show's performance is consistent in these regions. In finding out where the show is the most in-demand, TV executives will be able to determine the right distribution strategy, optimization of marketing campaigns, and reasonable pricing for each market.
TV executives can use demand data not only to understand a show's current performance but also its potential future value by examining the show's 1-year rolling average data. They will then be able to notice any patterns or spikes, which can indicate whether a show's popularity is growing or decreasing.
Furthermore, TV executives can use Parrot Analytics' demand data to understand their current audience by discovering the kind of content their viewers prefer. Executives can also benchmark their content against other titles available in the market, and uncover new opportunities for content distribution and franchise creation.
Lastly, in franchising "Celebs Go Dating", the demand data can show whether the show is ready for spin-off creation. Demand for a spinoff or partnership is necessary to ensure its profitability in the long run.
In conclusion, Parrot Analytics' demand data can help TV executives to make better decisions in content valuation, acquisition, and programming while also ensuring a show's longevity and success in the market.
This is Celebs Go Dating's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Celebs Go Dating travels internationally.
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Acquire the best shows from partners such as E4 to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Celebs Go Dating), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular E4‘s Celebs Go Dating is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for E4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Celebs Go Dating, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using global tv demand metrics from Parrot Analytics for Celebs Go Dating in the United Kingdom. We provide our partners with valuable TV series know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.