The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can optimize your content-related decisions using Parrot Analytics' content demand data analytics. For instance, let's examine the data for "Game Of Thrones" in the United Kingdom in April 2024. "Game Of Thrones" has 52.1 times the demand of the average United Kingdom TV show over the last 30 days, and only 0.2% of all TV shows have achieved such a level of demand. Such data is crucial for content valuation because you can use it to value your content and calculate its ROI, allowing you to determine how much money you should spend on content. In the case of "Game Of Thrones," with exceptional demand, you can justify large budgets for the production of a similar title.
Additionally, the demand data can provide insights into programming decisions. "Game Of Thrones" achieved the peak rank of #1 in the United Kingdom, by moving up in rank by one spot during April 2024. Therefore, executives can consider programming the show's reruns over periods when it typically performs well, such as in late April, in order to attract and retain audiences. This data reveals which shows have the potential to increase demand on your platform and should be prioritized for licensing or acquisition.
Parrot Pulse is another indicator of how global audiences respond to specific shows across six dimensions. For instance, the show has an exceptional reach, meaning it has a wide audience appeal. This information suggests that "Game Of Thrones" can attract new subscribers to your platform, and the show's franchisability is excellent. Even when the main show has ended, it is still possible to monetize the IP through spin-offs, prequels or sequels.
By examining the show's metadata, executives can note that "Game Of Thrones" has maintained an exceptional level of demand since its conclusion. This implies that the show has a high degree of longevity and is a desirable acquisition for streaming platforms. Similarly, executives can use current viewing trends to predict future demand for shows and thus create a programming roadmap.
Lastly, demand data can inform acquisition and distribution decisions. For example, executives considering joining a market where a particular genre - in this case, drama - is saturated can look into what type of sub-genre will pop. This type of data can help make data-driven decisions about which titles to pursue for acquisition and which types of titles to focus on producing in-house.
In conclusion, entertainment executives can use demand data to make informed content, programming, and distribution decisions. By analyzing metrics such as peak demand popularity, franchise potential, and longevity, executives can determine which content opportunities to prioritize, identify and fill gaps in their content catalogues, and develop bespoke distribution strategies to optimize their global reach and maximize their content value.
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Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. HBO, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as HBO to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Game Of Thrones), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Game Of Thrones, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Game Of Thrones is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Game Of Thrones, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using global demand metrics from Parrot Analytics for Game Of Thrones in the United Kingdom. We provide our partners with extensive TV analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.