The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For television executives looking to make more informed content decisions, demand data can provide valuable insights to guide their decision-making process. Using the example of "Mr. Mercedes" in the United Kingdom during March 2024, we can explore some of the many ways that demand data can be used to inform content valuation, acquisition, distribution, and programming decisions.
Content valuation: Demand data can provide valuable insights into the value of a TV series, and "Mr. Mercedes" in the United Kingdom has a demand that is 2.8 times the average, indicating this show has good popularity. Demand data also shows that the show has had increasing demand recently. Television executives can use this information to help them estimate the value of "Mr. Mercedes" in the market, and to assess how this value changes over time.
Programming decisions: By examining the genre demand, television executives can understand how popular the show is within its specific genre. For "Mr. Mercedes," the show ranks at the 93.7th percentile in the drama genre in March, indicating that it has higher demand than 93.7% of all drama titles in the United Kingdom. Additionally, the information about other shows that fans of "Mr. Mercedes" like can help executives in programming decision-making to identify other potential programming options to attract audiences similar to those of "Mr. Mercedes." Furthermore, the weekly tracking of demand could help the executives gain insights into how the show is performing, understand audience engagement with the series, and determine if there are any spikes in demand which could be connected to major events or marketing initiatives.
Distribution decisions: Evaluating the travelability of a TV series can help executives assess the show's potential to perform in global markets. According to Parrot Pulse, the travelability of "Mr. Mercedes" is okay, indicating that its international demand is not as high as its demand in the United States. Therefore, television executives can use this information to help them decide on appropriate global markets to target for distribution. For instance, since "Mr. Mercedes" is in demand and has good popularity in the United Kingdom, Australia, and Norway, the show may be ideal for distribution in these markets.
Acquisition decisions: By using demand data to assess the strengths and weaknesses of TV series, executives can make better acquisition decisions. The increasing demand for "Mr. Mercedes" in March, evident from the 34.0% increase, shows that the TV series has a growing audience. Moreover, compared to other TV shows, "Mr. Mercedes" has an outstanding reach. Therefore, acquiring the show can help the executives to retain the existing audience and attract new subscribers to their SVOD service.
Content distribution plans: Demand data for "Mr. Mercedes" reveals the show's peak demand, showing that the show is gaining increasing popularity in the United Kingdom with an overall good demand level. Television executives can use this information to determine the best content distribution plans, such as the timing of the release, as well as pricing strategies for the series in the market. Also, demand data can help executives understand audience preferences and tailor content delivery options, such as VOD services or live TV, to increase the viewership of the TV series.
Overall, demand data can provide insights that inform the various strategic decisions made by television executives. By tracking demand, executives can understand audience preferences and market trends, and subsequently make data-driven decisions that help them make better content, distribution, acquisition, and programming decisions. For example, in the case of "Mr. Mercedes", demand data shows that the show has a good popularity level in the United Kingdom, and demand for the series has been increasing, meaning that the executives can possibly think about either renewing the series or create similar titles.
Mr. Mercedes's travelability to the United Kingdom in the last 30 days is 67%, which means that the audience demand for Mr. Mercedes is 67% of the demand in its country of origin, United States. Click through to another market to discover how well Mr. Mercedes travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Audience Network‘s Mr. Mercedes is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Audience Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mr. Mercedes, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:04 p.m. PST using television demand analytics from Parrot Analytics for Mr. Mercedes in the United Kingdom. We provide our partners with essential entertainment industry analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.