The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive in the entertainment industry, you are constantly looking for ways to make more informed decisions about content, acquisition, distribution, and programming. One valuable tool in your arsenal is demand data, which can provide key insights that help you optimize your strategy.
For example, let's look at the case of "Project Runway" in the UK for the month of March 2024. According to our demand analysis, the show had 3.7 times the audience demand of the average title in the UK, which is a good level of demand. Additionally, it ranks at the 96.3th percentile in the reality genre, indicating that it has higher demand than 96.3% of all reality titles in the UK.
However, we also see that demand for the show has decreased in the UK by 35.9% during March. This is an important piece of information to consider when making strategic decisions, as it may indicate that changes are needed to maintain audience engagement and interest.
Another key insight we can gain from this analysis is that "Project Runway" has outstanding demand globally, which can help executives evaluate the potential for international expansion and distribution. Our travelability metric shows that, while the show's demand in the UK is good, it has even higher demand in other markets, such as Switzerland.
Demand data can also be used to inform decision-making around content valuation. For example, by using our content valuation system, executives can determine the dollar value contribution of a show like "Project Runway" to any platform in any region. This can help them make more informed decisions about how to allocate resources and evaluate the long-term potential of a given title.
Finally, demand data can help executives answer a range of important questions related to subscriber retention, acquisition, and engagement. For example, by looking at the show's performance in different markets and comparing it to other popular titles, executives can gain insight into what types of content are resonating with audiences and how they can optimize their marketing campaigns to attract and retain subscribers.
In summary, demand data can be an extremely valuable tool for executives in the entertainment industry. By providing key insights into audience behavior and preferences, demand data can help them make more informed decisions around content, acquisition, distribution, and programming. Whether they are evaluating the potential for international expansion, assessing the value of a specific title, or striving to optimize subscriber engagement and retention, demand data can help executives stay ahead of the curve and remain competitive in an ever-changing media landscape.
Project Runway's travelability to the United Kingdom in the last 30 days is 32%, which means that the audience demand for Project Runway is 32% of the demand in its country of origin, United States. Click through to another market to discover how well Project Runway travels internationally.
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Acquire the best shows from partners such as Bravo to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Project Runway), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Bravo by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Bravo‘s Project Runway is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Bravo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Project Runway, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Fashion Reality), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using global demand metrics from Parrot Analytics for Project Runway in the United Kingdom. We provide our partners with comprehensive content capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.