The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics’ leading content demand measurement system empowers TV executives with actionable insights that enable them to make more informed decisions. By using demand data, executives can identify shows that will drive more engagement, increase subscriber acquisition, and reduce churn rates. Our content valuation system is based on demand data that can reveal the dollar value contribution of any title to any platform in any region. In this article, we’ll show how our demand data can be used to analyze the performance of “The Blacklist” in the United Kingdom for the month of March 2024 and answer some of the key questions that executives have.
Content Valuation
How can you determine how much to spend on content? By using Parrot Analytics’ content valuation system, which is based on demand data, executives can quantify the economic value that a specific title can bring to any given platform. Content valuation can be applied to individual shows or an entire library, allowing executives to start unbundling the value of content on any streaming service.
Programming Decisions
When it comes to programming decisions, demand data enables executives to answer the following questions: How popular is my show relative to the market average, how popular is my show in this market or any other market in the world, and what genres are resonating most with the current audience? By analyzing the demand data for “The Blacklist” in March 2024, executives can see that the show has an outstanding demand level, 14.4 times more than the average show in the UK. The show is most in-demand in the United States, followed by the UK, Canada, Bulgaria, Netherlands, South Africa, France, Australia, and Brazil. This information can be used to inform programming decisions by indicating which markets to focus on, which genres to develop and fine tune.
Acquisition Decisions
When acquiring new content, executives need to know what type(s) of content exhibit opportunities to acquire or produce. Examining the performance of “The Blacklist” on various platforms using demand data can aid executives in identifying the content that speaks to and resonates with target audiences. They can also estimate which titles are most likely to drive acquisition and retention.
Distribution Decisions
When distributing content, executives must know which platforms to target for their specific content. By examining the demand data, executives can identify which platforms should be prioritized to attract the show’s dedicated fan base. In the case of “The Blacklist,” the show has a global demand across all platforms, which is exceptional. These insights can help executives optimize their distribution strategy.
Marketing Decisions
When it comes to marketing, demand data can answer questions like: How effective is my marketing campaign around a show, how did my pre or post-premiere compare against other shows, and is my show part of the cultural zeitgeist? In the case of “The Blacklist,” the momentum of the show is exceptional, indicating that there is a surge in its popularity. By capitalizing on this momentum through a targeted marketing campaign, executives can increase engagement and acquisition rates.
Ultimately, demand data allows executives to make more informed decisions when it comes to programming, acquisition, and distribution, resulting in higher engagement rates, satisfied audiences, and increased subscriber acquisition and retention. In the case of “The Blacklist,” the excellence of its demand data in the United Kingdom, and around the world, in comparison to the average show, can indicate that it would be a valuable asset worth acquiring, or producing locally.
The Blacklist's travelability to the United Kingdom in the last 30 days is 74%, which means that the audience demand for The Blacklist is 74% of the demand in its country of origin, United States. Click through to another market to discover how well The Blacklist travels internationally.
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Acquire the best shows from partners such as NBC to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Blacklist), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Blacklist, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s The Blacklist is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Blacklist, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:03 p.m. PST using global tv demand datasets from Parrot Analytics for The Blacklist in the United Kingdom. We provide our partners with valuable TV industry know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.