The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a valuable tool for entertainment executives when making content, acquisition, distribution, and programming decisions. By analyzing demand, executives can make more informed decisions regarding content valuation, the potential success of a new title, audience retention, subscriber acquisition, and global expansion. Let's take an in-depth look at how demand data can be used to make informed decisions using the example of "Wheel of Fortune" in February 2024 in the United Kingdom.
Content Valuation: One of the biggest questions for TV executives is determining the value of their content. By using demand data, they can calculate the dollar value of a title and how it contributes to the platform's revenue. "Wheel of Fortune" had 2.0 times the audience demand of the average show in the United Kingdom over the last 30 days, indicating that demand for the show is strong.
Acquisition Decisions: A crucial part of content acquisition is identifying popular shows that can attract subscribers. Using demand data, executives can measure the overall performance of a show and how it compares to other titles in the genre to make better acquisition decisions. For example, we can see that fans of "Wheel of Fortune" are also interested in shows like "The Late Show With Stephen Colbert" and "Jimmy Kimmel Live."
Programming Decisions: When making programming decisions, executives can analyze demand data to determine the most popular genres in their market and optimize press releases and pricing strategies around the data. For example, "Wheel of Fortune" had a rank of 94.8 in the variety genre. This indicates that there is high demand for variety shows in the United Kingdom.
Distribution Decisions: Travelability, momentum, franchisability, and reach are all factors that can determine the ideal distribution platform for a title. By examining the top 10 global markets where "Wheel of Fortune" was most in demand, we can see that out of those 10, the show outperformed the demand of the average show in each market. This success makes it a valuable title for distribution across multiple platforms.
In conclusion, using demand data can assist entertainment executives in optimizing their content, acquisition, distribution, and programming decisions. By analyzing demand data, executives can determine how much a show is worth, make better acquisition decisions, optimize pricing strategies and press releases, and identify the ideal distribution platform. In the case of "Wheel of Fortune" in the United Kingdom in February 2024, executives can see that the show has strong demand and is worth acquiring due to its popularity and strong performance.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Variety genre and assess the strengths and weakness of the competition’s content e.g. NBC, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Wheel Of Fortune.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Variety. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Wheel Of Fortune from partners like NBC.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Variety) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Wheel Of Fortune? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as NBC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from NBC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Wheel Of Fortune. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as NBC to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Wheel Of Fortune), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Wheel Of Fortune, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Wheel Of Fortune is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Wheel Of Fortune, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Game Show), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:03 p.m. PST using global demand analytics from Parrot Analytics for Wheel Of Fortune in the United Kingdom. We provide our partners with comprehensive TV series insight to help them drive better and more informed content sales strategies. Contact us today to find out more.