As entertainment executives, you understand the importance of audience demand in making content, acquisition, distribution and programming decisions. The audience demand data for "Ben 10: Ultimate Alien" can be used to guide your content strategy and investment decisions for similar shows.
Starting with content valuation, Parrot Analytics' content valuation system is powered by global content demand and supply. The data on the outstanding demand for "Ben 10: Ultimate Alien" shows that this title has value and can drive audience engagement for any platform. The system can quantify the marginal revenue contribution of a title to a specific platform, which can help determine how much to spend on content or how much to value existing content.
Along with content valuation, demand data can also be used for optimal release strategy and pricing. The peak in demand for "Ben 10: Ultimate Alien" in late October 2023 could indicate that the show should have a similar release strategy and pricing for future seasons to take advantage of the increased demand.
Additionally, demand data is helpful in making acquisition decisions. Understanding the high demand for this show in the United States and other international markets like India, Germany, Brazil, and others can help you decide which titles to acquire to expand your global reach. This data shows that "Ben 10: Ultimate Alien" has excellent performance in many international markets, making it an excellent candidate for acquisition by any SVOD platform.
Demand data can also be used to program existing content to cater to the target audience as it provides an understanding of the most popular genres, taste clusters, and the audience's preferences. The insight that fans of "Ben 10: Ultimate Alien" also liked similar shows like "Ben 10 (2016)", "Ben 10: Omniverse", and "Gen V" can help with programming similar content for the platform, leading to higher engagement and lower churn.
Furthermore, this data informs SVOD platforms on what content attracts subscribers and retains existing subscribers. As the data shows, "Ben 10: Ultimate Alien" has high demand indicating it could be an excellent addition to any content library. By adding this show to an offering, platforms can increase engagement and drive subscriptions.
Overall, demand data can provide valuable insights into the popularity of a show, the target audience, and its potential performance in specific markets. Applying the insights gained from this data to various decision-making processes in acquiring, producing, distributing, programming and valuing content, can increase the chances of success for a platform, SVOD or otherwise.
