As an entertainment executive, understanding audience demand data is vital for informed decision-making. Demand data provides an independent measure of show performance, allowing you to quickly assess a show's popularity, compare it to genre and market averages, and determine its franchise potential.
Take the example of "Ben 10: Ultimate Alien" to illustrate how valuable demand data can be. The show's demand in the United States is outstanding, with eight times the audience demand of the average show in the U.S. over the last 30 days. These insights offer valuable metrics on the show's potential for monetization.
Demand data can also provide insight into audience preferences and behaviors. In this case, we see that "Ben 10: Ultimate Alien" found high demand among viewers interested in shows like "Battlebots," "Spongebob Squarepants," and "South Park," among others. This information can be used to target marketing campaigns and develop content around these preferences, with a higher chance of success.
Additionally, producers and studios use demand data for content acquisition, financing, and programming decisions. By determining which titles have higher audience demand, executives can make informed decisions about which shows to acquire, how to price, and which shows to put heavy marketing spend behind.
Parrot Analytics' content valuation system is based on demand data and enables media executives involved in the monetization of television content to estimate the monetary value of individual titles relative to others and to benchmark them against the entire content ecosystem present on any global VOD platform. In the case of "Ben 10: Ultimate Alien," understanding its demand can help studios better price the IP and optimize future content investments.
Demand data also informs content distribution strategies, such as which platforms to target based on audience demand. This data also helps assess the potential of a show to generate revenue over time through global expansion. With a better understanding of a show's performance across global markets, entertainment executives can better allocate resources to monetize the show beyond its current territory.
In conclusion, demand data is crucial for entertainment executives seeking to make informed decisions about content acquisition, financing, distribution, and programming. By understanding a show's demand, audience preferences and behaviors, executives can make strategic decisions and maximize their returns. Parrot Analytics' content valuation system uses demand data to help media executives understand the economic value of content and benchmark its performance against the market.
