For entertainment executives working at different companies, demand data can provide a comprehensive analysis of the performance of TV shows, including "Ben 10: Ultimate Alien." For instance, content distributors and linear networks can use demand data to assess the value of specific titles and make informed acquisition decisions. In the case of "Ben 10: Ultimate Alien," it had a significantly high level of demand compared to the US average show, making it a valuable asset for any distributor. OTT and SVOD platforms can use demand data to inform programming decisions, such as scheduling, release strategy, and pricing. By examining the top 10 global markets where the show is most in-demand, we find that the US is the most popular market for "Ben 10: Ultimate Alien," indicating that it may be worth prioritizing this show when determining the programming calendar.
Demand data can also help entertainment talent agencies identify the most popular shows and genres in different markets, enabling them to make informed decisions on which talent to represent. Moreover, demand data can help TV series financing companies evaluate the potential profitability of different titles and make more informed funding decisions.
Demand data can also help studio executives, TV production companies, and TV network presidents to understand their show's audience and find opportunities to expand its reach. In the case of "Ben 10: Ultimate Alien," an analysis of the top shows that fans of the show also like can provide a roadmap to expansion and audience diversification. Distributors and networks can also use demand data to identify under-monetized titles and find opportunities to expand into new markets by assessing global travelability.
Finally, demand data can also help executives understand the performance of different shows across different dimensions, such as momentum, franchisability, reach, and longevity. Such information can be used to optimize shows for success and foster meaningful audience engagement and retention. In the case of "Ben 10: Ultimate Alien," the show has high longevity and momentum, indicating that there are opportunities for spin-offs and franchise development.
Overall, Parrot Analytics demand data can help entertainment executives make more informed content, acquisition, distribution, and programming decisions by providing a comprehensive analysis of a show's performance across multiple markets, regions, and dimensions. This, in turn, can facilitate more favorable content valuation, as decisions are made on a more informed basis.
