If you are a TV executive interested in content acquisition, you should pay attention to the audience demand trends of shows that have significant demand like "Ben 10: Ultimate Alien". The show has a large and consistent viewership over the last 30 days, particularly in the United States where it is in the 96.2th percentile of the drama genre. This level of demand for "Ben 10: Ultimate Alien" indicates that it is a highly valuable asset for any streaming platform that is looking to expand or maintain their viewership.
Using Parrot Analytics' content valuation system powered by global content demand and supply, you can quantify the platform-specific marginal revenue contribution and determine how much a title drives overall engagement in the rest of the catalog. Content valuation using demand data enables you to answer questions such as how much a show is worth, how much of a show's value is derived from demand for one of its stars, what is the value of a content library to a platform over time, what is the baseline value of a title, and how can you assess the value of exclusivity? Thus, content valuation based on demand data can help you determine how much to spend on content.
If you are interested in production-related decisions, audience demand data can help you find; scalable concept testing and the opportunity to acquire or produce a TV show. For instance, if the audience interest for a show spikes, it can provide confidence that its spin-offs or franchises will perform well too. Additionally, you can select brand IPs to develop into a franchise or create spin-offs for the show.
If you are a distribution executive, you can use audience demand data to determine which platforms to target for distribution. If a show is in high demand in a specific market like "Ben 10: Ultimate Alien" in the United States, it may be worthwhile to focus on it for increased distribution. Also, you can find local whitespaces in a market to inform what type of content to produce or acquire for that area, based on demand data per genre.
Momentum is crucial to any production, and understanding the demand of a show is essential when measuring its momentum. Furthermore, the demand can help with subscriber retention and acquisition decisions. If you want to keep your audience happy, you should buy titles that have a high level of demand, like "Ben 10: Ultimate Alien". If you're looking to grow your audience, you can also acquire shows that are in high demand to attract new subscribers.
Finally, understanding the global travelability of a show is also important. "Ben 10: Ultimate Alien" has a good travelability score, which means that it has international demand, ensuring that the future content investments will have access to global SVOD expansion.
In conclusion, by utilizing demand data from Parrot Analytics, TV executives can make more informed decisions regarding content acquisition, distribution, programming, and franchising. Demand data also helps executives with content valuation, competitive benchmarking, and identifying opportunities in the market.
