As an entertainment executive, understanding audience demand is crucial to making informed decisions regarding content acquisition, distribution, and programming. Using the example of "Ben 10: Ultimate Alien" in the United States, we can see how demand data can provide valuable insights into an individual show's performance, international appeal, and spin-off potential.
One of the ways demand data can be harnessed is through content valuation. Demand data can help answer questions such as how much a particular series is worth, what the value of a content library is to a platform, what the baseline value of a title is, and how a title is performing as an acquisition-driving or churn-reducing title. For "Ben 10: Ultimate Alien," its outstanding demand in the United States over the past 30 days (11.2 times the average) shows that the series has significant value for any platform or distributor that may acquire it.
Another way demand data can be used is to help make content acquisition and programming decisions. By looking at the most in-demand genres in a particular market or globally, entertainment executives can identify content that exhibits opportunities for acquisition or production. In the case of "Ben 10: Ultimate Alien," its genre of fantasy ranks at the 94.6th percentile in the United States for December, indicating high demand for this type of content.
Additionally, examining audience demand can be useful for subscriber acquisition and retention. Entertainment executives can use demand data to determine which titles will attract new subscribers or keep current audiences engaged. In the case of "Ben 10: Ultimate Alien," it has outperformed the demand of the average TV show in all of its top 10 global markets, making it a strong contender for acquiring new subscribers.
Demand data can also help with strategic decisions around global expansion or franchise development. Looking at the Parrot Pulse for "Ben 10: Ultimate Alien," we see that the series has good travelability and franchisability potential. Its global performance across six dimensions, including momentum and longevity, are both outstanding, making it a valuable asset for anyone looking to monetize the IP further.
In summary, demand data provides a wealth of insights that entertainment executives can use to make more informed content, acquisition, distribution, and programming decisions. Through analyzing demand data for "Ben 10: Ultimate Alien" in the United States, we can see how this data can be used to value content, help with acquisition decisions, and inform franchise or global expansion plans.
