In the content industry, executives are constantly looking for ways to make more informed content, acquisition, distribution, or programming decisions that will yield favorable results for their organization. To aid these executives, demand data provides valuable insights that can inform decisions related to content valuation, audience retention, and acquisition-driven actions.
Using "Ben 10: Ultimate Alien" as an example, we can illustrate how demand analytics can be applied in a real-life context. The show has been performing well over the past 30 days, with outstanding audience demand 8.9 times the average show in the United States. In comparison to the preceding 90 days, demand for the show has decreased, but this should not be a concern since demand changes over time.
Demand analytics can help content executives to answer strategic questions related to content valuation. Such questions may include: how much is my content worth to another streaming platform, what is the baseline value of a title, how can I assess the value of exclusivity, and so on. Demand data can help to quantify the platform-specific marginal revenue contribution of a title, assess a TV series' ability to drive subscriptions and mitigate churn, among other factors that can inform content valuation.
In addition to content valuation, demand analytics can inform decisions related to acquisition, programming, and distribution. "Ben 10: Ultimate Alien" enjoys a high ranking, indicative of high popularity, particularly in the United States. Relevant questions that demand data can help inform acquisition-related decisions, include what types of content exhibit opportunities for acquisition, or what content should I produce or acquire to support global SVOD expansion?
Demand data can also help in the identification of patterns and trends that can guide strategic programming decisions and content distribution. "Ben 10: Ultimate Alien" outperforms the average TV show in each of the top ten global markets where it is in demand over the last 30 days. This may inform distribution decisions, such as where to focus marketing and distribution resources in the short term, while also highlighting possible avenues for future expansion.
Furthermore, demand data can guide content executives towards effective marketing and promotional campaigns and optimizing pricing strategies by analyzing how well the show has held up since it premiered, patterns in audience retention, and identifying opportunities for franchise development and spinoffs.
In short, the use of demand data provides executives in the content industry insights into the viewing behavior of audiences and helps them make more informed decisions about content acquisition, programming, distribution, pricing strategies, franchise and spinoff opportunities, etc. Through qualitative and quantitative analysis, demand data can provide powerful insights to inform content valuation, programming, acquisition, and promotion decisions. Organizations that recognize the value of demand data to the decision-making process and use these insights effectively to inform their decision-making process are more likely to experience success in their respective markets.
