The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For executives looking to make informed programming decisions, analyzing demand data for particular TV shows like "Border Security: America's Front Line" can be extremely beneficial. One of the questions that Parrot Analytics' content valuation system can answer is "How can you estimate cannibalization of audiences if a title is available on multiple services?" By understanding the audience demand in each market, executives can better estimate the value of exclusivity and make more strategic decisions when it comes to licensing content.
Another way executives can use demand data to inform their decisions is by understanding a show's travelability. In the case of "Border Security: America's Front Line", its travelability is poor, meaning that its international demand is not as strong as its demand in the United States. For executives considering acquiring or licensing the show for international distribution, this is important information to consider before making a decision.
Additionally, the Parrot Pulse for "Border Security: America's Front Line" reveals that its longevity did not fare well over time, but its momentum is okay. This indicates that the show's demand has fluctuated, but the pace of its growth has been steady. Executives can use this information and compare it to similar shows when deciding whether to invest in another season or consider making a spin-off or franchise.
Demand data can also help executives decide which platforms to target for distribution of their content. By understanding the show's global demand across all platforms, executives can identify which markets or regions hold the most opportunity and use this information to create localized promotional strategies that cater to the specific needs and preferences of this audience.
Finally, executives can use demand data to make pre-release marketing decisions. By examining which TV shows and genres are resonating with audiences both nationally and internationally, executives can identify which content is likely to perform well and optimize their marketing campaigns ahead of premiere.
Overall, demand data provides valuable insights for executives when it comes to making content, acquisition, distribution, and programming decisions. Analyzing a show like "Border Security: America's Front Line" not only gives executives valuable information about the popularity of a particular series in its home market but also helps them understand the show's global demand and make informed decisions based on this information.
This is Border Security: America's Front Line's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Border Security: America's Front Line travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Border Security: America's Front Line is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Border Security: America's Front Line, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. True Crime), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using global demand datasets from Parrot Analytics for Border Security: America's Front Line in the United States. We provide our partners with essential television series insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.