The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, have you ever wondered if a particular TV show was in demand? And if so, how it performed against other TV shows in its genre and how its demand changed over time? The answers to these questions matter because they help you to make more informed content, acquisition, distribution, and programming decisions, which could lead to you outperforming your competitors and improving your financial returns. One way to answer these questions is by using Parrot Analytics, a content analytics company that provides real-time demand data and insights, which are driven by billions of data points across the world.
For example, let's take a look at the 2007 anime and manga franchise “Darker Than Black” in the United States in December 2023. According to Parrot Analytics' demand data, the show has good audience demand (2.8 times higher than the average show in the United States over the past 30 days) and is better than 89.9% of its drama peers. However, its demand has been decreasing recently, based on its peak demand of 3.0 times the average over the last 90 days.
Additionally, Parrot Analytics provides entertainment executives with an independent measure of a show's global performance across six dimensions by using the Parrot Pulse. By examining each of these six dimensions for 'Darker Than Black' we can gather useful insights to inform decision making. The show achieved good audience demand across all platforms globally, although its travelability is only okay and this means it has below-average international demand relative to its home market. The show's longevity, the ability to maintain audience demand over time, is outstanding, whereas its momentum, the pace of growth, is good. Finally, the show's franchisability (spin-off potential) and reach (the number of people expressing demand for a show) are both okay.
However, this is just a part of what Parrot Analytics can offer entertainment executives. By using the demand data, they can answer many different questions about their content such as content valuation, which would help to determine how much to spend on a specific show or entire content library, the ROI of a certain title on any platform, the ability to drive subscriptions and mitigate churn. They also provide insights on the strategic value of exclusivity, cannibalization of audiences by multiple services, and the value of content worldwide or specific to the local market.
Other things that can be discovered with the help of Parrot Analytics' demand data and insights are taste clusters of your current audience, the popularity of your show in various global locations, genre demand in specific markets in real-time, the effectiveness of marketing campaigns, content supply and demand, the potential for global expansion, the sustainability of content, and the reach of your title.
Therefore, the advantages of using Parrot Analytics' demand data and insights for entertainment executives are vast, and every executive can gain a competitive edge by using this real-time demand data and insights for their respective business and decision-making processes.
Darker Than Black's travelability to the United States in the last 30 days is 103%, which means that the audience demand for Darker Than Black is 103% of the demand in its country of origin, Japan. Click through to another market to discover how well Darker Than Black travels internationally.
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Acquire the best shows from partners such as MBS to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Darker Than Black), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as MBS by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Darker Than Black, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular MBS‘s Darker Than Black is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Darker Than Black, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using global demand analytics from Parrot Analytics for Darker Than Black in the United States. We provide our partners with valuable media industry expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.