The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, utilizing demand data can provide valuable insights to help you make better content, acquisition, distribution, and programming decisions. Let's look at the case of "Don't Toy With Me, Miss Nagatoro" and how demand data can aid in strategic decision-making.
Content Valuation: By analyzing demand data, a content valuation system can provide an economic value for "Don't Toy With Me, Miss Nagatoro". This type of analysis can help determine how much to spend on content and calculate the ROI of a specific title for any given platform. Additionally, you can assess a TV series' ability to drive subscriptions and reduce churn. The fact that "Don't Toy With Me, Miss Nagatoro" has a higher demand in the romance genre than 94.6% of all romance titles in the United States indicates that it has good potential for content valuation.
Programming Decisions: Examining the top 10 global markets where "Don't Toy With Me, Miss Nagatoro" is most in-demand can guide program decisions for future content. The show outperforms the demand of the average TV show (1x) in each of these markets. The highest audience demand of 3.1x was found in Finland, making it the number one market for this TV series. This data highlights the growing popularity of the show and how it resonates with its audience in different regions. As demand has been increasing in the US in March, it may be wise to schedule more airings or launches in US markets to capitalize on the current trend.
Acquisition Decisions: Using demand data and assessing the show's popularity in different markets can help entertainment executives better understand potential acquisition opportunities. Based on the global performance of "Don't Toy With Me, Miss Nagatoro", it is evident that the show has a dedicated fan base and is in demand in multiple regions. As such, the show may be a good acquisition opportunity for an entertainment platform looking to acquire new content or expand its portfolio.
Distribution Decisions: Understanding where the show is in demand and what markets may offer potential growth opportunities can inform distribution decisions. For example, the fact that "Don't Toy With Me, Miss Nagatoro" has higher demand in the United States than its home market, Japan, presents an opportunity for distributors to distribute the show more widely in the United States.
Marketing and Promotion Decisions: The Parrot Pulse provided by Parrot Analytics for "Don't Toy With Me, Miss Nagatoro" can help entertainment executives optimize their marketing campaigns. The momentum dimension can show the pace of growth, and by understanding that demand spiked in late March, the team can consider re-targeting their marketing strategy for future months. Also, studying the audience demand of similar shows that fans of "Don't Toy With Me, Miss Nagatoro" like can provide additional insights for marketing opportunities and help determine which titles to acquire or produce.
In conclusion, using demand data to answer questions related to content valuation, global IP valuation, audience engagement, scalable concept testing, and other strategic decisions can help improve an entertainment executive's decision-making process. The case of "Don't Toy With Me, Miss Nagatoro" serves as an excellent example of how demand data can be utilized to better understand your audience and make informed decisions on content production, acquisition, and distribution.
Don't Toy With Me, Miss Nagatoro's travelability to the United States in the last 30 days is 105%, which means that the audience demand for Don't Toy With Me, Miss Nagatoro is 105% of the demand in its country of origin, Japan. Click through to another market to discover how well Don't Toy With Me, Miss Nagatoro travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Don't Toy With Me, Miss Nagatoro, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2 p.m. PST using tv demand data from Parrot Analytics for Don't Toy With Me, Miss Nagatoro in the United States. We provide our partners with extensive television competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.