The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, using demand data from tools such as Parrot Analytics can inform content decisions at various stages of the production process. In the case of "Is The Order A Rabbit?" demand data can be used to evaluate content acquisition, distribution, and programming decisions.
Using the show's performance in the United States as an example, executives can rely on demand data to assess the value of the show to their particular platform. Demand data for "Is The Order A Rabbit?" reveals that it has nearly three times the audience demand of the average show in the country right now, which suggests that it is popular among viewers. With the show moving up 194 spots in rank in January, it is apparent that its demand is increasing.
The good demand for the show in the United States is also reflected in how it outperforms other TV shows in different global markets. For instance, in South Korea, Poland, Russia, and France, demand for "Is The Order A Rabbit?" is good. Executives can leverage this data to assess the show's global reach and determine its franchisability, which is also considered okay. Furthermore, executives can use the show's performance in other markets to gauge its travelability, which in this instance is poor.
Demand data is also useful before a show is released. In the case of "Is The Order A Rabbit?", executives could have used demand data to optimize their pre-release marketing strategy to increase its impact on the show's premiere. In addition, they could use data on fan affinity to evaluate which brands or talent to partner with to expand its audience before and after its premiere.
Demographic information can also help inform content decisions. Demand data reveals that other shows that fans of "Is The Order A Rabbit?" also like are "Kaguya-sama: Love Is War," "Is It Wrong To Try To Pick Up Girls In A Dungeon?", and "Rick and Morty," all of which have different themes and styles. Thus, assessing this information could help executives determine which type of content resonates with the show's audience and what content types they should consider in the future to attract new subscribers.
Finally, executives can leverage demand data to determine the lifetime value of a TV show or library to their platform. To determine the value of a show like "Is The Order A Rabbit?" to their platform, executives may assess the historical audience demand trends of the show over the last year to gain an understanding of its value over that time. Such insights would help executives estimate the ROI of a specific show for their platform and assess its ability to drive subscriptions and reduce churn.
In conclusion, demand data is a crucial tool for entertainment executives to make informed content, acquisition, distribution, and programming decisions. Using data from tools such as Parrot Analytics, executives can understand a show's global demand, assess content valuations, determine optimal release strategies for shows and evaluate their potential reach.
Is The Order A Rabbit?'s travelability to the United States in the last 30 days is 56%, which means that the audience demand for Is The Order A Rabbit? is 56% of the demand in its country of origin, Japan. Click through to another market to discover how well Is The Order A Rabbit? travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Crunchyroll and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Is The Order A Rabbit?, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using global tv demand analytics from Parrot Analytics for Is The Order A Rabbit? in the United States. We provide our partners with far-reaching content capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.