The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content, acquisition, distribution, or programming decisions. Analyzing demand data of a TV show like "Kyle XY," you could evaluate its performance and popularity in real-time and make better decisions based on facts and figures. Here are a few examples of how demand data can help you:
1. Content valuation: By examining the current demand for "Kyle XY" over the last month, you could determine its current worth and estimate its future value for any platform or region.
2. Acquisitions: If you're considering acquiring "Kyle XY" for your OTT or SVOD platform, you could evaluate its current and future popularity before making your decision. Based on its current demand, you could gauge how well it would perform on your platform and how it fits in with your overall content strategy.
3. Programming: If you're a linear network or pay-TV network, you could utilize demand data to determine the best time slots to air "Kyle XY." Additionally, you could evaluate how well it resonates with your audience in different regions and use that data to make more informed programming decisions.
4. Distribution: If you're considering distributing "Kyle XY" to international markets, you could use demand data to identify which markets have the greatest demand for the show. By doing so, you could optimize your revenue and distribution strategies.
Furthermore, you can use demand data to answer specific questions about your content, such as how popular my show is relative to the market average, how popular is my show in this market or any other market in the world, where in the world is my show in demand, what genres are resonating most with my current audience, what genres should we focus on to attract new subscribers to our SVOD service.
In conclusion, demand data is a powerful tool that entertainment executives can use to make more informed decisions. By analyzing demand data for specific shows like "Kyle XY," executives can evaluate content performance, identify trends, and ultimately make more strategic decisions to improve their bottom line.
This is Kyle XY's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Kyle XY travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ABC Family and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kyle XY, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using demand data from Parrot Analytics for Kyle XY in the United States. We provide our partners with smart television series competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.