The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For executives working in the entertainment industry, leveraging demand data can make content, acquisition, distribution, and programming decisions more informed. Using "Legendary" as an example for the month of March 2024 in the United States, let's examine how demand data can inform strategic decisions.
One way to assess content value is using demand data to calculate the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. By analyzing the demand for "Legendary," we can estimate how much this show is worth to any given platform in any region. This valuation can help executives make important acquisition decisions, as they can measure the show's ability to drive subscriptions. At 2.9 times the audience demand of the average show in the United States, "Legendary" is a highly demanded show in the reality genre. Executives can leverage this information to understand where this show stands relative to other reality titles in the United States.
Another way demand data can help executives make more informed decisions is in optimizing marketing campaigns ahead of premieres. The demand data for "Legendary" reveals that the show has higher demand than 91.5% of all reality titles in the United States, indicating a strong following among its target audience. By analyzing fan engagement, executives can understand which elements of existing content fans like the most and use this information to tailor marketing campaigns.
Demand data can also inform decisions about supply and demand. "Legendary" fans also like "The Great British Bake Off", "RuPaul's Drag Race", and "Pose." Executives can use this information to understand the full scope of audience demand in the reality genre and make decisions about content acquisition and production.
In addition, demand data can help executives determine the best release strategy for content, as well as informing subscriber acquisition and retention decisions. For example, if an executive wants to keep current audiences happy, they can look at which titles fans of "Legendary" also like, and acquire or produce content similar to those titles. By leveraging demand data, executives can make informed decisions about which platforms to target for distribution of their content, measure the ROI a specific title will bring, and quantify the regional-specific audience demand data.
In summary, analyzing demand data for a show like "Legendary" can help executives in the entertainment industry make more informed decisions about content, acquisition, distribution, and programming. Understanding a show's demand helps executives value content, optimize marketing strategies, make acquisition and production decisions, determine optimal release strategies, and inform subscriber acquisition and retention efforts. Parrot Analytics' global content demand and supply can provide executives with an economic valuation system powered by global content demand, enabling them to make informed decisions with confidence.
This is Legendary's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Legendary travels internationally.
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Acquire the best shows from partners such as HBO Max to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Legendary), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO Max by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Legendary, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Legendary is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Legendary, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:04 p.m. PST using demand datasets from Parrot Analytics for Legendary in the United States. We provide our partners with deep television industry competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.