The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, there are several questions that Parrot Analytics' demand data analysis of "Marvel's Guardians Of The Galaxy" for March 2024 in the United States can help to address to make more informed content and acquisition decisions, as well as better understanding distribution and programming.
One of the most important areas where demand data can be used is in content valuation. Knowing the dollar value contribution of a TV series to a platform, in any region, is critical for strategic decision-making. By leveraging demand data, executives can calculate the ROI of a specific show and its ability to drive subscriptions or retention. In the case of "Marvel's Guardians Of The Galaxy," it has 3.8 times the audience demand of the average show in the United States over the last 30 days and ranked at #1574 in the country. Its increasing demand over the last 90 days also indicates a growing popularity. Knowing these metrics can aid executives in determining the value of the show and deciding whether to invest in it or not.
Demand data also enables executives to better understand consumers' tastes, which can be used to guide content production and acquisition decisions. For instance, the data shows that the show's audience is likely to enjoy other titles such as "Rick and Morty" and "Harley Quinn." Knowing what other shows appeal to fans of "Marvel's Guardians Of The Galaxy" allows executives to make better-informed decisions on what content to invest in that appeals to a similar demographic.
Understanding global demand is paramount when making programming and distribution decisions. By knowing where the show has its strongest audience demand, executives can make informed scheduling or distribution decisions, as well as gauge its potential success when reaching new audiences. "Marvel's Guardians Of The Galaxy" is most popular in the United States, but executives would learn that in Romania, Germany, and Canada, the demand is also good. Meanwhile, in Australia, the UK, Spain, France, and Switzerland, the demand is only okay. This information could guide executives' destination distribution strategy for the show as a whole or for individual season releases.
Demand data can also shed light on the "why" behind a show's popularity. It reveals important insights such as which genres are resonating most with the show’s current US audience, the show's potential to travel internationally (travelability), if the show will generate sustained audience demand over time (longevity), and if there's potential for spin-offs or additional franchises (franchisability). Furthermore, if executives are interested in assessing the effectiveness of marketing efforts, demand data can help with monitoring momentum (show's growth), while understanding the reach of the show can provide insight into the show's potential to retain or acquire subscribers.
In closing, demand data is a continuous source of information that can aid TV executives to make more informed decisions across all areas of the business. From programming and distribution decisions to content valuation and franchise potential, Parrot Analytics provides decision-makers insights into questions such as how well a show is performing relative to the market average, what audiences are the most engaged with the show and where its demand spikes are occurring, how a show ranks in its genre, and how well it is performing on a rolling annual basis. By harnessing such insights, TV executives can confidently make strategic decisions that ultimately drive greater business outcomes.
This is Marvel's Guardians Of The Galaxy's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Marvel's Guardians Of The Galaxy travels internationally.
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Acquire the best shows from partners such as Disney XD to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Marvel's Guardians Of The Galaxy), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Disney XD‘s Marvel's Guardians Of The Galaxy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Marvel's Guardians Of The Galaxy also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney XD and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Marvel's Guardians Of The Galaxy, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:01 p.m. PST using tv demand analytics from Parrot Analytics for Marvel's Guardians Of The Galaxy in the United States. We provide our partners with comprehensive OTT expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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