The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data to make more informed content, acquisition, distribution, or programming decisions is critical. Parrot Analytics, a global entertainment data analytics firm, shows how demand data can inform these decisions through its analysis of "On The Case with Paula Zahn" for the month of March 2024 in the United States.
One of the benefits of demand data is content valuation, which answers questions like "how much is my content worth to another streaming platform?" and "what is the baseline value of a title?" Through the demand data of "On The Case with Paula Zahn," we can see that it has 4.2 times the audience demand of the average show in the United States over the last 30 days, with only 8.6% of all TV shows having this level of demand. This indicates that the TV series has value and could be sold for more or be used as a strategic asset for a streaming platform.
Furthermore, the demand data can help TV executives recognize which genres are resonating with their audiences and make decisions based on specific audience needs. "On The Case with Paula Zahn" ranks at the 95.9th percentile in the documentary genre, in March. In addition, it is interesting to note that the show's audience demand has been growing, with demand for this show increasing recently. The data shows that the demand for the show has increased in the United States by 9.7% during March, with a spike in demand towards the end of the same month. TV executives can use this information to make better programming decisions to attract and retain a larger audience by investing more in the true crime sub-genre.
Moreover, demand data can help in discovering under-monetized titles and in expanding content reach and distribution, among others. According to Parrot Analytics, "On The Case with Paula Zahn" has outperformed the demand of the average TV show (1x) in each of the top 10 global markets where it is most in-demand over the last 30 days. TV executives can use this data to expand their content's reach globally or in specific markets.
Finally, demand data enables mapping local white spaces, which can help TV executives find opportunities for acquiring or producing content. Although "On The Case with Paula Zahn" may need work in terms of travelability and franchisability, TV executives can use this information to make well-informed decisions on how to allocate their funds, where to drive their content, which genres to focus on, or to look for potential opportunities.
In summary, TV executives can use demand data to make more informed decisions from content valuation to distribution, to programming decisions. In the case of "On The Case with Paula Zahn," the demand data provides insight into an under-monetized title with untapped potential. The show has good demand numbers in the US and globally, which could lead to higher valuations and more strategic placements. By using demand data, TV executives can make smarter and more profitable decisions that benefit their companies and their viewers.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. investigation discovery, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as On The Case With Paula Zahn.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Documentary. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as On The Case With Paula Zahn from partners like investigation discovery.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Documentary) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for On The Case With Paula Zahn? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as investigation discovery to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from investigation discovery by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as On The Case With Paula Zahn. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as investigation discovery to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. On The Case With Paula Zahn), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as investigation discovery by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as On The Case With Paula Zahn, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular investigation discovery‘s On The Case With Paula Zahn is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for investigation discovery and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for On The Case With Paula Zahn, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. True Crime), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using tv demand metrics from Parrot Analytics for On The Case With Paula Zahn in the United States. We provide our partners with valuable TV competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.