The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For executives looking to make decisions about content acquisition, programming and distribution, demand data can act as a valuable tool to aid in decision making. In the case of "Rizzoli & Isles" for March 2024, there are opportunities to use demand data in several ways:
1. Content Valuation: Demand data can be used to estimate the value of the "Rizzoli & Isles" series, including its contribution to any platform or SVOD service in any given region. For example, Parrot Analytics content valuation system can assess how much "Rizzoli & Isles" is worth to a streaming platform in the United States and globally. The data shows that Rizzoli & Isles’ demand for March 2024 is good, with 7.5 times the audience demand of the average show in the United States over the last 30 days. This data indicates that "Rizzoli & Isles" is a valuable asset that can drive engagement and retention on a platform.
2. Programming Decisions: Demand data can be used to make programming decisions, such as determining the best release strategy and pricing. In the case of "Rizzoli & Isles", demand data for the past 30 days shows that demand spiked in late March in the United States, indicating that there might be a good opportunity for a marketing campaign around the show's premiere in late March. Using demand data, executives can also determine the best release strategy and pricing to maximize revenue and audience engagement.
3. Subscriber Acquisition and Retention: To acquire and retain subscribers, organizations can use demand data to prioritize which titles they should purchase or produce. For example, executives can use the data on the most popular shows among Rizzoli & Isles' fans, such as "Arrow", "The Flash" and "Weeds" to inform the acquisition of new titles that are attractive to "Rizzoli & Isles" fans.
4. Global Expansion: Demand data can also be used to assess the potential for global expansion. Using "Rizzoli & Isles" data for the last 30 days, executives can determine which markets have the highest demand for the show in order to plan overseas expansion. For example, the United States is the number one market for "Rizzoli & Isles" globally with a good audience demand of 3.8x, followed closely by Australia with good demand for the show. Other markets worth paying attention to include Russia, United Kingdom, Canada, and Germany.
5. Creative Development: Finally, demand data can be used to build insights into preferences and affinities of specific audiences. With "Rizzoli & Isles", demand data shows that the show has higher demand than 95.7% of all drama titles in the United States in March 2024. Therefore, executives can use this information to develop new shows that may have similar audience preferences or also to gauge the potential spin-off or franchise opportunities for "Rizzoli & Isles".
This is Rizzoli & Isles's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Rizzoli & Isles travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular tnt‘s Rizzoli & Isles is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tnt and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rizzoli & Isles, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using tv demand analytics from Parrot Analytics for Rizzoli & Isles in the United States. We provide our partners with valuable OTT know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.