The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data, as provided by Parrot Analytics across the globe, can help content professionals in their decision-making process, be it content acquisition, distribution, or programming. Let us take an example of "Rizzoli & Isles," a popular TV series that was aired from 2010 to 2016.
Content Valuation: Parrot Analytics' content valuation system uses global content demand and supply data to calculate the dollar contribution of any title, to any platform, in any region. Thus, it helps to determine how much a series is worth, its ability to drive subscriptions, its relevance as a strategic title, and the revenue its potential acquisition can bring in. The demand data analysis reveals that the demand for "Rizzoli & Isles" in the UK is good, with 3.1 times the average show's audience demand over the last 30 days, indicating a rising interest in the show.
Programming Decisions: To make effective programming decisions, content executives need to know how well their show is performing, its rank, or its demand trend. "Rizzoli & Isles" has seen an increased demand in the United Kingdom by 6.6% in March 2024. The show also moved up in its rank by 208 spots during March 2024. It means that the content executives can use demand data to predict which titles are likely to attract more audience and rank higher, thereby informing which series to prioritize.
Content Acquisition Decisions: Content acquisition involves assessing and buying new and existing content to fill the content catalog. By analyzing the top 10 global markets where "Rizzoli & Isles" is most popular over the last 30 days, decision-makers can identify new and emerging markets with potential untapped audience. According to the Parrot Analytics data, the US, Australia, Russia, UK, Canada, and Germany are all showing good demand for "Rizzoli & Isles," representing potential markets for licensing or distribution of content in the future.
Content distribution decisions: In choosing which platform to distribute a particular title, executives need to consider how the show will perform in different markets. The demand levels of "Rizzoli & Isles" in the US, UK, Canada, and Australia, coupled with its good global demand and excellent travelability, suggest that it could be a title with a wide appeal. Deciding which platform would be optimal by region, utilizing Parrot Analytics' demand data, can lead to more effective distribution deals.
Franchisability: Franchisability refers to the spin-off potential of a TV show and its ability to generate revenue through related content. The franchisability score of "Rizzoli & Isles," according to the Parrot Pulse, is good, indicating that spin-offs could monetize the series further.
In summary, great content is amplified when decision-makers make use of reliable, global, demand data. Parrot Analytics can help content professionals with content valuation, programming, distribution, and acquisition decisions of a new series or a content catalog. Executives can use the example of "Rizzoli & Isles" to better understand how demand data influences decision-making about content offering and business strategy in the ever-changing world of television.
Rizzoli & Isles's travelability to the United Kingdom in the last 30 days is 38%, which means that the audience demand for Rizzoli & Isles is 38% of the demand in its country of origin, United States. Click through to another market to discover how well Rizzoli & Isles travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular tnt‘s Rizzoli & Isles is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tnt and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rizzoli & Isles, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using tv demand content analytics from Parrot Analytics for Rizzoli & Isles in the United Kingdom. We provide our partners with meaningful television capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.