Demand data provides entertainment executives with critical insights to make informed decisions on their content, acquisitions, distribution, or programming. Let's analyze "Saturday Night Live" demand data for December 2023 in the United States to illustrate how demand data can be used to assist entertainment executives in their strategic decision-making process.
One of the most essential uses of demand data is content valuation. By using metrics like global content demand and supply, entertainment executives can ascertain the financial value of their content and appreciate the value contribution of their content, series, actors, or library. Demand data provides answers to crucial content valuation questions like how much a series or library is worth or the amount of value an actor is contributing to a title.
Examining the demand data for "Saturday Night Live" in December 2023 in the United States, we observe that the show had exceptional demand, with 62.5 times the audience demand of the average show in the United States. This indicates that the show has been increasing in popularity in recent times. The show's peak rank was #1 in the United States, which indicates that the show had an impressive demand level. The data further shows that "Saturday Night Live" has a high percentage rank of 100th in the comedy genre in December. This means the show has higher demand than all the other comedy titles in the United States and outperforms other titles in the genre.
Another benefit of demand data is that it can be used to help entertainment executives make informed acquisition decisions. It gives insights into what shows or genres are most popular in local or global markets, giving entertainment executives a better understanding of what titles to acquire or produce.
In our analysis of "Saturday Night Live," we identified the top ten global markets where the show is most in-demand, with the United States leading and Canada ranked second. Using demand data, entertainment executives can make informed decisions to acquire titles that are in demand in various markets, considering regional tastes and preferences.
Demand data can also be used for programming decisions, as it provides insights into how specific shows are currently performing among audiences, which shows are the most popular, and which shows are on trend. By examining these metrics, entertainment executives can determine which titles to invest their resources in to boost subscriber acquisition and retention.
Finally, demand data answers critical industry questions such as what content resonates most with audiences, who is the best talent to partner with or which TV shows will aid film companies in acquiring or retaining subscribers. By analyzing the demand data for "Saturday Night Live" in December 2023 in the United States, we observe that although the demand decreased by 5.6%, the show maintained a high level of global performance across its six dimensions, including global audience and international demand for the show, its longevity, momentum or pace of growth, franchisability, and reach.
In conclusion, demand data provides executives with the insights they need to make informed decisions about their content, acquisition, distribution, and programming. By analyzing the demand data for "Saturday Night Live" in December 2023 in the United States, we can determine how demand data can be used to benefit entertainment executives in their strategic decision-making process.
