As a TV executive, you can use demand data for strategic decision making about your content, acquisition, distribution, and programming decisions. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title on any platform in any region.
Let's take "Saturday Night Live" as an example. With 45.3 times the audience demand of the average show in the United States over the last 30 days, demand for the show is exceptional. Knowing this information through demand data helps you to understand how valuable the show is and to maximize the revenue potential. You can use this data to estimate the baseline value of the title, how the series is performing as an acquisition-driving or churn-reducing title for the platform, and how to optimize the marketing campaign ahead of its premiere.
Also, through an analysis of the top 10 global markets where "Saturday Night Live" is most in-demand over the last 30 days, you can identify which markets the show outperforms the demand of the average TV show. This helps with the show's distribution and programming decisions. We found that the United States is "Saturday Night Live"'s number one market globally, so focusing on marketing campaigns in this market can help to increase its reach.
Additionally, the Parrot Pulse for "Saturday Night Live" provides an independent measure of the show's global performance across six dimensions of travelability, longevity, momentum, franchisability, and reach. You can use this information to determine how well the show is doing globally and to create spin-offs or franchises for the show in the future.
Overall, demand data helps entertainment executives to make more informed decisions about their content valuation, including acquisition, distribution, and programming decisions. "Saturday Night Live" provides an excellent example of how demand data can help them to better understand audience demand, global performance, and revenue potential.
