As an entertainment executive, demand data can be your game-changer to make informed content decisions, and this is where Parrot Analytics' solution comes in. Parrot Analytics' demand data-driven content valuation approach can help in the following ways:
- Content Valuation: Parrot Analytics' content valuation system is based on demand data and enables you to estimate the dollar value contribution of a title to any platform. For example, for "Saturday Night Live," demand for the show is exceptional over 30 days, and it ranks at the 99.9th percentile in the comedy genre for August in the United States. This means that from a content valuation perspective, "Saturday Night Live" is performing well in the comedy genre, and you can use this information to inform content decisions.
- Subscriber Acquisition and Retention: Using demand data, you can identify which titles to buy to grow your audience. For instance, "Saturday Night Live" has exceptional demand, and it outperforms the demand of the average TV show in each of its top 10 global markets. By examining the top 10 global markets where "Saturday Night Live" is most in-demand over the last 30 days, we find that the United States is "Saturday Night Live"'s number one market globally, where it achieved exceptional audience demand of 20.1x. You can use this information to make informed decisions about acquiring and programming content for specific markets.
- Strategic Decision Making: Parrot Analytics demand data can help you find new opportunity markets for content distribution and discover under-monetized titles and assess the value of exclusivity. For example, "Saturday Night Live" scores exceptionally well on its global Parrot Pulse measure across the dimensions of travelability, longevity, momentum, and reach. This information can help you make more informed decisions about distribution and programming for the long-term.
- Acquisition and Distribution Decisions: Using Parrot Analytics' demand data, you can compare content against other titles available on the market, which helps with competitive benchmarking. For instance, you can see that "Saturday Night Live" has a dedicated fandom and appeals to a larger group of people than other shows. This information can help in acquisition and distribution decisions for this series and others like it.
In conclusion, demand data is a powerful tool that enables you to make informed decisions when it comes to content acquisition, distribution, programming, and strategic decision-making. By analyzing the demand data of specific titles, like "Saturday Night Live" and comparing it against other titles in its genre or in the market, you can determine its value and make more informed decisions.
