As a television executive, there are several ways demand data can inform content, acquisition, distribution, and programming decisions. Taking "Saturday Night Live" as a case study for May 2023 in the United States, we can explore some of these ways.
First and foremost, demand data can inform content valuation. By analyzing the level of demand for a particular show, executives can determine its worth and the contribution it can make to any platform or service in any given region. For instance, "Saturday Night Live" has 54.2 times the audience demand of the average show in the United States over the last 30 days, indicating exceptional demand. This insight provides executives with valuable information they can use to determine how much they should spend on the show.
Additionally, executives can use demand data to inform acquisition decisions. For example, by examining the top 10 global markets where "Saturday Night Live" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. Executives can use this information when making decisions about acquiring new content, in that they can evaluate which titles are likely to create the most demand and revenue for their services.
Furthermore, demand data can inform programming decisions. For instance, executives can track the decline and rise of a show's demand to guide programming decisions. As shown by "Saturday Night Live," the show's demand has been decreasing recently. Using this data, executives can make programming decisions that can potentially halt the declining demand while improving the show's overall performance.
Demand data can also help executives make distribution decisions. Knowing which platform to target for the distribution of a show can be overwhelming. However, by leveraging demand data, executives can determine which platforms to target based on their audience's preferences. In the case of "Saturday Night Live," demand for the show in the United States stands at 19.5x, making the US the show's number one market globally. This insight amplifies the importance of the US market for the distribution of the show, and executives can use it to make actionable decisions on distribution.
Finally, demand data can inform executives about audience behavior and preferences. For example, by analyzing the shows that "Saturday Night Live" audiences like, executives can make informed decisions about programming and show development. Additionally, examining the top global markets for "Saturday Night Live" can help executives identify new audience markets and inform future content investments.
In conclusion, Parrot Analytics' demand data is a valuable tool that executives can use to make informed decisions about content, acquisition, distribution, and programming decisions. As demonstrated with "Saturday Night Live," the insights provided can help TV executives achieve their business objectives by using data insights to make informed decisions. These benefits make the inclusion of demand data an indispensable resource for TV executives.
