As a media executive, you need to evaluate programming decisions and make informed decisions. One way to do so is by looking at data analytics and Parrot Analytics provides a comprehensive solution for content valuation and audience demand data. The recent data analytics related to Saturday Night Live (SNL) in the US market can give you valuable insights into making strategic decisions. For instance, SNL has 61.7 times the audience demand of the average show in the United States, indicating that it's an exceptional show based on its demand. As such, it can be considered a strategic asset for a streaming platform.
Demand data can help you to estimate the value of exclusivity, meaning that if a title attracts high demand, exclusivity options may exist for the title to produce more engagement and potentially drive more subscribers to your platform. Similarly, data on audience demand for SNL enables you to calculate the ROI of this show for any given platform, helping you to assess its ability to drive subscriptions and reduce churn rate. It can also inform which titles to buy to retain or attract subscribers and how to optimize your marketing campaigns ahead of premiere for better results.
Demand insights empower you to make informed decisions about supply and demand, including what type(s) of content exhibit opportunities to acquire or produce, such as the creation of spinoffs or franchises. Additionally, leveraging the Parrot Pulse for SNL allows you to understand the global performance of the show across dimensions like travelability, longevity, momentum, franchisability, and reach.
It's worth noting that comparing the performance of shows against the average title on a rolling year basis highlights the current demand trend. SNL has an average demand on a rolling year basis of 54.6 times the average title, indicating that it has increased popularity, and peaked at 77.7 times the average in the last 30 days. As such, SNL remains a valuable and high-performing show for any streaming or TV platform.
Finally, looking at SNL's top 10 global markets where it is most in-demand shows outstanding results, with the United States leading the pack, followed by Canada, the United Kingdom, Australia, Germany, Netherlands, Sweden, Mexico, and China. By assessing the demand data in each of these markets, it's easy to identify the types of content that resonate with each audience and offer targeted programming that appeals to their preferences.
In summary, content valuation and demand data analytics are essential tools for entertainment executives. The recent SNL data analytics helps you make the most informed decisions about content acquisition, distribution, programming, or valuation and allows you to plan and optimize your programming strategy based on a show's real-time audience demand.
