The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can provide valuable insights that can be used to make more informed content decisions. In the case of "Sealab 2021", we can see that the show has a good level of demand, with 2.5 times the audience demand of the average show in the United States over the last 30 days. This information can be used to determine the content valuation of the show and can provide insight into demand trends over time. Comparing "Sealab 2021" on a one-year rolling average compared to the last 30 days reveals that the show's popularity has increased, which may be an indication that investing in more content for the series may be a wise decision.
Additionally, for an acquisition or distribution decision, this data can help identify globally popular content and plan the distribution strategy. For instance, Sealab 2021's performance indicates that it outperforms the demand of the average TV show in the top 10 global markets where the show is most in-demand. The audience demand for the show has also increased by 25.4% in the United States during November, which may be indicative of future growth potential in the US market.
Another way of using demand data is to assess which titles should be bought to keep current subscribers engaged, and which titles should be procured to acquire new subscribers. In the case of "Sealab 2021," we can see that audiences who express demand for the series also like shows such as "Alvinnn!!! and The Chipmunks", "Bill Nye The Science Guy", "Spongebob Squarepants," among others. This information can be used to identify a specific genre to focus on to attract new subscribers to a streaming service.
Finally, demand data also can inform pre-release marketing, evaluating which elements of existing content do fans like the most to optimize marketing campaigns ahead of premieres. It is also possible to use demand data to map local whitespace where a specific genre or content can be the most popular in a target market.
In conclusion, analyzing demand data for a show like "Sealab 2021" can offer valuable insights on content valuation, acquisition, distribution, programming, and marketing to drive overall business growth. Entertainment executives can leverage these insights to make more informed and data-driven decisions, ultimately leading to a more successful entertainment business.
This is Sealab 2021's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Sealab 2021 travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sealab 2021, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using global television demand data from Parrot Analytics for Sealab 2021 in the United States. We provide our partners with valuable television capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.