The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The demand data around "Shopkins" provides a wealth of insights into how this show is performing and what kind of opportunities it may present for content decision-makers. For content valuation, the demand data can be used to answer questions such as, "how much is my show worth, and what is the baseline value of my show?"
In the case of "Shopkins", we can see that demand for this show in the United States is outstanding, with 14.2 times the audience demand of the average show over the last 30 days. The fact that only 2.7% of TV shows have this level of demand indicates that the show is likely quite popular and valuable.
Looking at the show's rank, we can see that it achieved the peak rank of #357 in the United States, indicating that it has been in high demand in the market. Furthermore, the fact that it moved up its rank by 169 spots during March in the United States, suggests that it gained new viewers or high engagement during this period.
In terms of genre performance, "Shopkins" ranks in the 96.6th percentile in the animation genre, indicating higher demand than 96.6% of all animation titles in the United States. With regards to the show's momentum, which measures the pace of its growth, the demand data indicates that it is performing well, and that demand for the show increased in the United States by 16.3% during March. Additionally, demand spiked in late March 2024 for the United States which suggest that the recent release/exposure of content was well received.
The Parrot Pulse for "Shopkins" also provides a measure of its global performance, including worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. The dimensions of worldwide audience demand and longevity are good, whereas travelability, franchisability, and reach are okay. As per performance on a rolling year basis vs the last 30 days, we see that the show has become more popular in the past 30 days which is a good indicator.
Finally, we can examine the top 10 global markets where "Shopkins" is most in-demand over the last 30 days, revealing that the show outperforms the demand of the average TV show in each of these markets. The United States is the show's number one market globally, followed by India. Understanding where the show is popular and which markets present the most significant opportunity can help content decision-makers make more-informed acquisition and distribution decisions.
Overall, the demand data around "Shopkins" can provide valuable insights to help content decision-makers make more informed programming and content decisions, valuation decisions of a title, as well as help identify where opportunity lies in terms of global expansion or release strategy of the title.
This is Shopkins's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Shopkins travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Shopkins is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Shopkins, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:02 p.m. PST using global tv demand datasets from Parrot Analytics for Shopkins in the United States. We provide our partners with far-reaching TV industry analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.