Content valuation is an essential aspect of the entertainment industry. As an entertainment executive, you need to understand the value of your content to various platforms to make informed decisions. One way to do this is through content valuation based on the demand data. For instance, let's take a look at "Star Trek: Discovery" for the month of October 2023 in the United States.
With 18.9 times the audience demand over the last 30 days, "Star Trek: Discovery" has an outstanding demand, surpassing only 2.7% of all TV shows. Compared to its demand over the last 90 days, its demand has reduced in recent times. Knowing this information, you can make informed decisions on whether to renew the show or invest more in it based on its current demand value.
The show's rank dropped by 57 spots during October, and it ranks in the 99.3th percentile in the drama genre. This means that "Star Trek: Discovery" has higher demand than 99.3% of all drama titles in the United States. As an executive, knowledge of the show's demand ranking positions can inform the acquisition, distribution, and programming decisions of similar titles.
Additionally, you can leverage the show's demand data to understand its audience profile and its audience's preferences. For example, fans of "Star Trek: Discovery" are also fans of "The Mandalorian," "Foundation," and other sci-fi titles that target the same audience. This information can help you make informed programming decisions for similar titles to maximize audience demand and meet viewer preferences.
Furthermore, you can also use demand data to make global content decisions. By examining the top 10 global markets where "Star Trek: Discovery" is highly in-demand, we find that the show outperforms the average TV show's demand in each market, such as the United States, the United Kingdom, and other countries. This indicates the show has travelability, which quantifies its international demand relative to its home market. You can leverage this information to decide on global licensing opportunities for the show and help you make more informed content acquisition and distribution decisions.
Demand data also helps inform pre-release marketing strategies. For example, during October, "Star Trek: Discovery" demand spiked in the US, indicating that its marketing campaign during that time was highly effective. As an entertainment executive, you can leverage demand data to optimize and strategize your pre-release marketing campaigns to create more buzz before a show's premiere.
Finally, the demand data of "Star Trek: Discovery" highlights its longevity, momentum, franchisability, and reach across different markets. It means that the show maintains a high audience demand over time, and its momentum is good. Also, the show's spin-off potential is outstanding, indicating that the show has valuable IP that you could further monetize to develop franchises spin-offs. The show's exceptional reach implies that the show has a wide audience appeal, which is an essential aspect considered by an OTT and SVOD platform as it can attract new subscribers.
In conclusion, as an entertainment executive, there are different ways you can use demand data to inform your content, acquisition, distribution, and programming decisions. The demand data of "Star Trek: Discovery" provides insights on the show's current demand value, audience preferences, global licensing opportunities, pre-release marketing strategies, as well as the show's longevity, momentum, franchisability, and reach, which can inform your decision making. Furthermore, leveraging demand data to determine content valuation can help you make more informed decisions regarding budget allocation for your content.
