As an OTT platform executive, you're always searching for the most valuable content to your audience. You want to invest in high-value content that brings in new subscribers, engages current ones, and helps you stand out from the competition. Using Parrot Analytics' demand data, you can better understand your target audience's preferences and make informed content and programming decisions that ensure maximum ROI. Let's use the example of "Star Trek: Discovery" to demonstrate how demand data can help you make more informed decisions.
One of the most crucial questions that any industry executive must ask is: how much is my show worth? Parrot Analytics' content valuation system uses demand data to provide valuable insights into how much a particular title is worth and how much it contributes to a platform's revenue. In the case of "Star Trek: Discovery," we can see that demand has been decreasing over the past 30 days, but it still has 18.6 times the audience demand of the average show in the United States. As a television executive, you can use this information to understand the show's value and how it could impact your platform's revenue.
Another question that executives often ask is how to determine the best content to acquire. Parrot Analytics' demand data helps answer this question by providing insight into which types of content are popular in different markets. For example, we can see that "Star Trek: Discovery" has outstanding demand in the United States, the United Kingdom, Canada, Italy, France, Germany, Romania, the Netherlands, and Australia. By examining which genres and types of content are popular in these markets, you can better determine which show or type of programming to acquire.
Demand data is also useful for helping executives understand how to retain subscribers and grow their audiences. In the case of "Star Trek: Discovery," we see that audience demand has decreased by 7.2% in the US in December alone. You can use this information to make decisions about marketing, promotions, and advertising aimed at retaining subscribers or drawing new ones. You can also see what other types of content appeal to fans of "Star Trek: Discovery" by examining other shows that are popular with similar audiences, such as "Foundation," "The Mandalorian," and "Rick and Morty."
Demand data enables executives to optimize release strategy and pricing by providing insights into when and how to release new content. The demand data for "Star Trek: Discovery" shows that the show's demand spiked in mid-December 2023 in the United States. This information can help executives decide when and how to promote new episodes or seasons to maximize their impact on a platform's subscriber base.
Finally, demand data can help with franchise development and spin-offs. In the case of "Star Trek: Discovery," the data shows that it has outstanding franchisability and reach, which means that it has the potential to spawn spin-offs or other ancillary content that could be monetized. By using demand data, executives can make more informed decisions about which shows or franchises to develop, and which will be the most profitable in the long run.
In summary, Parrot Analytics' demand data provides invaluable insights for executives working in the entertainment industry. Whether you're deciding which content to acquire, how to retain or grow your audience, or how to develop new franchises, demand data can help you make better-informed decisions and increase your platform's ROI. Using the example of "Star Trek: Discovery," we can see how demand data can provide valuable insights into how valuable a title is, which markets it is popular in, how to retain and grow audiences, how to optimize release strategy, and how to develop franchises or spin-offs.
