As an entertainment executive, understanding audience demand data can help you make better content decisions regarding acquisition, distribution, and programming. In the case of "Star Trek: Discovery," an analysis of its audience demand data for the United States can provide several insights that you can leverage to make informed decisions.
Content Valuation: Using demand data, you can calculate the financial value contribution of any title to any platform in any region. With "Star Trek: Discovery," which has an audience demand of 20.6 times the average show in the US, you can confidently value the series as a high-value content.
Programing Decisions: You can use the audience demand insights to inform decisions about scheduling, marketing, and target markets. For example, late August saw a spike in demand, which could signal an increase in viewership. By examining the top 10 global markets where "Star Trek: Discovery" is most in-demand, which includes markets like Canada, Netherlands, Germany, Australia, and Italy, you can create targeted programming decisions to reach a wider audience.
Acquisition Decisions: Using audience demand data can help to determine what type of content has the potential to drive consumer subscriptions. With an outstanding demand in the United States and other global markets, "Star Trek: Discovery" is a series that can significantly contribute to a platform's strategy to attract new subscribers.
Distribution Decisions: Understanding audience demand data can also inform decisions about where to distribute content. For example, "Star Trek: Discovery" has outstanding demand globally and particularly in markets like the United States, the United Kingdom, Canada, Netherlands, Germany, and Australia. By targeting these markets with distribution, you can effectively increase the series' reach while optimizing its global appeal.
Content Promotion: Understanding the metadata around a series like "Star Trek: Discovery," can inform marketing campaigns. For example, the series has 55 episodes over 4 seasons and a returning status. This information can help to showcase the longevity of the series and its potential for franchise opportunities.
In summary, the demand data for "Star Trek: Discovery" in the United States can provide valuable insights for entertainment executives to make informed content, acquisition, distribution, and programming decisions. By leveraging audience demand insights, you can strategically approach content and increase the likelihood of success, profitability, and growth for your platform, studio, or production company.
