In the entertainment industry, executives have to make informed decisions concerning content acquisition, distribution, and programming. Parrot Analytics enables them to leverage demand data in making these decisions. The recent analysis on "Star Trek: Discovery" is a case in point.
Firstly, content valuation uses demand data to determine a show's worth. By using demand data, we can answer questions like, "what is the baseline value of a title?" In the case of "Star Trek: Discovery," we know that its demand is 19.4 times higher than the average show in the United States, and only 2.7% of all TV shows have this level of demand. This information helps executives to understand the economic value of the show to their platform, studio, or production company.
Secondly, demand data can be used to make acquisition decisions. By understanding which shows are popular with fans of the show, executives can spot opportunities for acquisition. "Star Trek: Strange New Worlds" is one show that fans of "Star Trek: Discovery" like.
Thirdly, by examining the top markets where "Star Trek: Discovery" is most in-demand, we can determine where to distribute the show. For instance, "Star Trek: Discovery" has outstanding demand in the United States, the United Kingdom, Canada, Netherlands, Germany, France, Switzerland, Romania, and Italy. Understanding the level of demand in these countries could help executives to determine available opportunities for distribution.
Fourthly, demand data can help programming executives determine optimal release strategies such as when to air the show to maintain its popularity. In the case of "Star Trek: Discovery," its demand increased in late January 2024 for the United States. Executives can determine why demand for the show spiked and adjust their programming strategy accordingly.
Finally, demand data can help talent agencies and entertainment studios find the right talent or brand collaboration to expand their audience. Still speaking about "Star Trek: Discovery," knowing what other shows fans of the show are interested in could help with talent selection for spin-offs or franchises.
The analysis on "Star Trek: Discovery" makes it easy to see how demand data can help executives make informed decisions. By leveraging demand data from Parrot Analytics, executives can determine content valuation, make informed acquisition, distribution, and programming decisions, and know the right talent or brand collaboration to expand their audience.
