If you're an entertainment executive, examining the performance of "Star Trek: Discovery" in the United States could provide you with valuable insights and help you make important programming decisions.
Using demand data from Parrot Analytics, you could determine, for example, that "Star Trek: Discovery" currently has an outstanding level of demand, more specifically, 19.2 times the audience demand of the average show in the United States over the last 30 days. Additionally, you would see that only 2.7% of all TV shows have this level of demand.
Comparing the show's performance over time, you could find that while its average demand on a rolling year basis was 19.5 times the average title, compared to 19.2 times the title average for the last 30 days, indicating a dip in popularity. However, looking closer at peak demand over the last 30 days, you would notice that it was higher than at any other point in the last year.
You could also use the data to see where "Star Trek: Discovery" is most popular around the world, allowing you to plan your distribution strategy accordingly. For example, the show's number one market is the United States, closely followed by the Netherlands. The show also has outstanding demand in the United Kingdom, Canada, Italy, Germany, Australia, France, and Spain.
Another use of demand data in programming decisions is comparing the show's demand with other popular shows in the United States during November 2023. You could find that shows like "Star Trek: Picard", "The Mandalorian", and "The Expanse" are also highly popular, indicating a potential shared audience.
Moreover, Demand data helps in calculating content valuation, and for "Star Trek: Discovery", it clearly indicates that the show is a strategic asset. Its outstanding audience demand, travelability, longevity, momentum, franchisability, and reach are excellent, indicating that the show can contribute significantly to any platform, making it a valuable asset that should be considered in any content acquisition and distribution decisions.
Finally, with the insight that demand for "Star Trek: Discovery" spiked in late November 2023 in the United States, you could make sure that you are leveraging all marketing channels to create buzz around the show's latest episodes and attract more viewers.
