Introduction
As an executive working in the entertainment industry, demand data provides valuable insights into understanding the performance of TV shows, audience behaviour, and preferences. In this article, we will analyse Star Trek: Discovery's demand performance in July 2023 in the United States and provide insights into how entertainment executives can use demand data to improve their content, acquisition, and distribution strategies.
Content Valuation
Parrot Analytics’ content valuation system is driven by global content demand and supply. In the case of Star Trek: Discovery, it is worth noting that its audience demand is 19.6 times the average show in the United States over the last 30 days, which is outstanding. This data helps us understand the show's worth and contribution to any platform in the region.
Programming Decisions
Understanding audience behaviours and preferences can help executives make informed programming decisions. In the case of Star Trek: Discovery, we find that its demand increased by 7.8% during July 2023. This means that more people were interested in the show, which can be attributed to various factors such as marketing campaigns, new seasons, or celebrities' involvement. The information on the top ten shows that fans of Star Trek: Discovery also like is insightful as it helps executives to understand audience taste clusters, which is vital for targeting the right audience.
Distribution Decisions
Distribution decisions can be informed by demand data, such as which platforms to target for distributing specific content. For example, since Star Trek: Discovery is most in-demand in the United States market, a distribution decision can be made to focus on acquiring exclusive rights to air the show in the country.
Acquisition Decisions
Acquiring content should be based on their value to the platform and their potential to drive subscriptions. In the case of Star Trek: Discovery, executives could evaluate the show's demand trends to estimate its ROI periodically and assess its potential to drive subscription or mitigate churn.
Entertainment Talent Agency and Studios
Entertainment talent agencies and studios can use demand data to make more informed content decisions. In the case of Star Trek: Discovery, its outstanding global demand and travelability provide opportunities for global SVOD expansion through international partnerships or co-productions.
Conclusion
Demand data provides valuable insights into understanding audience behaviour, preferences, and the performance of TV shows. It is important for executives in the entertainment industry to use demand data when making decisions about content, acquisition, distribution, and programming. In the case of Star Trek: Discovery, we find that the show's outstanding audience demand, increase in demand, and excellent performance across different dimensions make it a valuable asset to any platform.
