As a TV executive, you can use demand data provided by Parrot Analytics to help you make informed content decisions by valuing your content and determining how much to spend on it; identifying the most popular TV shows and genres in your market or globally; assessing the value of exclusivity; and more. Let’s examine how you can use demand data for "Superman & Lois" to make strategic content decisions.
Firstly, you can use demand data to perform content valuation. By using demand data from Parrot Analytics, you can assess the economic value of the title, reveal its dollar value contribution to your platform, and calculate its ROI. In October 2023, "Superman & Lois" had exceptional demand, with 16.0x the audience demand of the average title in the United States over the last 30 days. Its travelability, longevity, momentum, franchisability, and reach are all outstanding, which indicates it could be a strategic asset for any streaming platform. You can use this data to justify its cost and negotiate its sale or licensing.
Secondly, you can use demand data to make acquisition decisions for your platform. By comparing "Superman & Lois" with other in-demand titles in the United States, such as "Star Trek: Strange New Worlds", "Loki", and "The Mandalorian", you can identify TV shows that resonate with your audience and attract new subscribers to your platform. You can also use demand data to identify untapped or under-monetized interest among audiences and determine which titles to acquire or produce.
Thirdly, you can use demand data to optimize your programming and distribution decisions. By analyzing "Superman & Lois"’s demand data in different global markets, you can identify which regions are most interested in this TV show. You can target these markets specifically to maximize engagement and revenue. Additionally, you can use demand data to inform your programming schedule, release strategy, and pricing structure.
Fourthly, you can use demand data to inform your marketing decisions. By analyzing "Superman & Lois"’s demand trends, you can identify the most effective marketing campaigns and optimize them for maximum engagement. This will help you promote awareness of your content and attract more subscribers to your platform.
Lastly, you can use demand data to perform competitive benchmarking and keep up with the cultural zeitgeist. By comparing your content with your competitors and analyzing your audience's demand behavior, you can stay ahead of the curve and capitalize on opportunities as soon as they arise. You can also use demand data to uncover new opportunities for content distribution and monetization, such as spin-offs or franchises for your most in-demand titles.
In conclusion, as a TV executive, demand data provided by Parrot Analytics can help you make more informed content decisions, improve your acquisition, distribution, and programming strategies, optimize your marketing campaigns, benchmark against competitors, and uncover new opportunities for content monetization. With the data-driven insights from demand data, you can maximize your content value, attract more subscribers, and grow your platform to new heights.
