As an entertainment executive, you can use demand data, like the data we have provided for "Superman & Lois," to help you with your content decisions. For example, you can use demand data to assess the potential success of a show before making an acquisition or distribution decision. Here are four potential questions related to this scenario that demand data can help answer:
1. How well is this show performing in its genre and market?
When considering a show like "Superman & Lois" for acquisition or distribution, using demand data to understand the show's performance can be incredibly helpful. Based on the data we provided, we know that "Superman & Lois" is performing exceptionally well in the drama genre, where it ranks at the 98.6th percentile in the United States. This means that the show has higher demand than 98.6% of all drama titles in the United States. It has also been performing well in Germany, Brazil, China, Canada, France, the United Kingdom, Bulgaria, and Australia.
2. Will this show attract new subscribers to my platform?
Demand data can also help you predict whether a show like "Superman & Lois" will be able to drive subscriber growth. The show has a global appeal indicated by its outstanding travelability, meaning it has high global interest relative to its domestic market. Also, its reach (the number of people expressing demand for a show) is outstanding, which means the series has broad appeal. "Superman & Lois" is being compared to popular shows such as "Loki," "Star Trek: Strange New Worlds," "Foundation," and "The Blacklist," which are also successful titles that feature superheroes, sci-fi, and dramatic themes.
3. What is the show's long-term potential?
It is crucial to consider a show's long-term performance when making decisions about acquisition or distribution. Using demand data to evaluate the show's historical and projected performance, you can answer this question. For "Superman & Lois," we know that its longevity is outstanding, meaning the show's demand is being sustained over a long period. This suggests that the show has the potential for staying power that can support it for long term growth.
4. Is this show worth the investment?
Demand data also enables you to put a value to a show, which helps you decide whether you can allocate the resources to make the show. Using demand data, you can calculate the ROI a specific title will bring for any given platform before investing money in it. For "Superman & Lois," its audience demand over the last 30 days is 15.4 times the average show in the United States, which indicates that the show can create a significant return on investment. This measured value reflects the show's contribution to driving engagement across the rest of the catalog, decreasing churn, and driving subscriptions, indicating its potential value as a strategic asset.
In conclusion, incorporating demand data from expert sources like Parrot Analytics into your content acquisition, distribution, and programming decisions can provide valuable insights into how a specific show like "Superman & Lois" is performing against the market and can help you make well-informed decisions. The data can be used to assess a TV series' long-term potential, audience appeal, and value, among other factors that can inform your decision-making process.
