As a TV executive, using demand data can help you make more informed decisions on content valuation and acquisition. Analyzing the performance of "Superman & Lois" in September 2023 highlight how demand data can help you understand the audience demand for your TV shows and assist in the decision-making process. Here are some key insights and how they can be used to inform content decisions:
1. Outstanding Demand: "Superman & Lois" has 16.4 times the audience demand of the average show in the United States over the last 30 days, indicating that the show is resonating with audiences. Evaluating the demand performance for any potential acquisition can be used to value content objectively and make informed financial decisions.
2. Audience Demand Decreased Recently: The decrease in demand for "Superman & Lois" over the last 30 days can signal to executives that there may be an issue causing a decline in audience engagement. This could be used to inform production and marketing strategy to address the trend.
3. High Ranking in Romance Genre: "Superman & Lois" is ranked at the 99.3rd percentile in the romance genre in September, indicating that the show is resonating with audiences who like shows with romantic themes. This insight can be used to inform future programming decisions and product differentiation.
4. Similar Shows that Fans Like: It is also helpful to identify similar shows with high audience demand to understand the interests and preferences of potential viewers. This can inform future content acquisition and programming strategy.
5. Tracking Demand Data Over Time: Tracking demand data over time can provide insights into how audience engagement for a particular show evolves. For example, while "Superman & Lois" has decreased in popularity on a rolling year basis, it experienced a 50.3% increase in demand over the last 30 days. This could suggest a change in marketing or promotional strategy leading to increased audience engagement. Staying on top of changes in demand data like this can inform future acquisition and content decisions.
6. Global Travelability and Franchisability: "Superman & Lois" has an exceptional travelability and franchisability, meaning there is an opportunity to expand the show's global reach and explore the potential for spin-off content. This information can be used to inform distribution and content strategy.
Overall, demand data provides valuable insights into audience engagement and preferences that can inform content valuation, programming, and acquisition decisions. Evaluating audience demand can help executives understand the value of content and guide decision-making to maximize engagement and potential revenue streams.
