Parrot Analytics' global demand analysis of "Superman & Lois" for the month of November 2023 in the United States provides entertainment executives with valuable insights that can be leveraged to make strategic content decisions. One key way demand data can inform content valuation is by answering questions like, "How popular is my show relative to the market average?" and "What is the baseline value of a title?"
Firstly, the outstanding audience demand for "Superman & Lois" in the United States suggests that this TV series is highly valuable and popular in this market. Its demand is 15.5 times the average TV show in the US over the last 30 days, and only 2.7% of TV shows have this level of demand. The show's performance is higher than 98.6% of all drama titles in the US for November, further affirming its value. This strong demand can be used to determine the baseline value of the title and quantify its worth.
Furthermore, executives interested in international expansion can use demand data to assess a TV series' global appeal. The outstanding worldwide demand and travelability of "Superman & Lois" point to its potential for success in international markets. Additionally, the top 10 global markets where the show is most in-demand provide valuable information about the most popular genres in these markets and how they align with the show's content.
The decline in demand for "Superman & Lois" during November 2023 in the United States highlights the importance of leveraging demand data for programming and acquisition decisions. By assessing the demand for similar shows and identifying factors that contributed to the show's decreased performance, executives can optimize future content investments and tailor marketing campaigns for future releases.
Demand data also informs content distribution decisions. The Parrot Pulse for "Superman & Lois" provides an independent measure of its global performance across six dimensions. By analyzing its reach, franchises, and momentum, executives can identify which platforms are best suited for distributing the show and which titles will help to acquire or retain subscribers. Additionally, examining the top 10 global markets where the show is most in-demand reveals where content distributors should focus their attention to maximize the show's success.
In conclusion, demand data is an essential tool for entertainment executives aiming to make more informed content, acquisition, distribution, and programming decisions. By analyzing the outstanding audience demand on "Superman & Lois" in the US for November 2023, executives can leverage valuable insights, quantify the value of the title, and optimize future content investments.
