Entertainment executives can use demand data to gain insights into their content's audience and make informed content decisions. Using "Superman & Lois" as an example, the wealth of information we have at our disposal can be used to make critical decisions regarding content creation, acquisition, distribution, and programming.
Content Valuation: The demand data for "Superman & Lois" indicates that it has been an outstanding success in the romance genre. This genre has demand that is higher than 99.7% of all romance titles in the United States. This represents a strong economic valuation of the show that can be used to determine its worth on various platforms.
Acquisition decisions: "Superman & Lois" has outstanding audience demand across all platforms, including in international markets. This information can guide acquisition decisions and help determine which regions to target for content distribution or acquisition.
Programming decisions: By analyzing the top 10 global markets for "Superman & Lois," executives can gain insights into which regions to prioritize in their programming decisions. For instance, the United States is the show's number one market globally, with outstanding audience demand of 13.1x. Executives can tap into the show's popularity and consider scheduling it during prime interest times, or use its success to help drive updemand for other shows.
Distribution decisions: The data on "Superman & Lois" shows that its travelability (its international demand relative to its home market) is exceptional. This data can inform distribution decisions regarding international markets and help to maximize returns on content investments.
Optimal release strategy and pricing: The demand spike in late July 2023 for "Superman & Lois" can be used as a guide to determine the best release strategy for the show, such as scheduling episodes to coincide with periods of heightened demand. Additionally, the data can assist showrunners in understanding the show's audience and deciding on relevant pricing or subscription plans.
Retaining and acquiring subscribers: Media executives can use the data to determine which titles to buy to keep their existing audience happy or to attract new ones. "Superman & Lois" fans' affinities are listed as including "Star Trek: Strange New Worlds," "Gotham Knights," and "Ted Lasso," indicating that fans of these shows may be interested in a similar genre. Using this data to make decisions around content acquisitions could potentially retain or attract an engaged audience.
In conclusion, by harnessing the power of demand data, entertainment executives can make informed decisions about their content, ranging from acquisition and distribution decisions to programming and retention strategies. The data on "Superman & Lois" demonstrates how extensive the insights available can be, proving to be a valuable tool for future decision-making in the media industry.
