The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can help you make more informed decisions about your content, whether that be for acquisition, distribution or programming. Using "The Bachelorette" as an example, let's explore how demand data can be used in your decision-making process.
Content Valuation: The demand data for "The Bachelorette" can give executives an understanding of the show's worth. The content valuation system uses demand data to provide an economic valuation of a TV series. It can reveal the show's dollar value contribution to any platform in any region, allowing executives to determine how much to spend on content.
Audience Engagement: Demand data can help executives understand how a title drives engagement across the rest of the catalog. As we can see, "The Bachelorette" is a highly demanded show with 11.6 times the audience demand of the average TV show, and it has a high level of audience engagement. The popularity of the show can be used to complement other content and boost overall engagement.
Acquisitions & Subscribers: By analyzing the demand trends for "The Bachelorette," executives can determine which titles to acquire or produce. In addition, they can use the show to attract and retain subscribers to their SVOD service. For instance, executives could see the show's popularity in the United States, where it ranks in the 98.8th percentile for the romance genre, and use that data to target audiences who are interested in romance content.
Global Expansion: Demand data can help executives assess the global appeal of a title, as well as its travelability and franchisability. For "The Bachelorette," the show is highly demanded in the United States, Canada, Norway, Israel, Estonia, Japan, South Africa, and Germany. Executives can use this data to determine which markets to target for global expansion of the show, as well as assess its spin-off potential.
Release Strategy: Demand data can help executives determine the best release strategy for their content. As we can see for "The Bachelorette," there was a spike in demand in late April 2024, indicating that the show could have benefited from premiering at that time. Executives can use this data to optimize their marketing campaigns ahead of a premiere and improve the performance of their content.
Genre Focus: Executives can use demand data to focus on specific genres that are resonating with their current audience and attract new subscribers to their SVOD service. For instance, "The Bachelorette" ranks in the 98.8th percentile for the romance genre, indicating that executives could focus on acquiring and producing more romance content to attract a similar audience.
In conclusion, demand data is a valuable tool for entertainment executives when making content, acquisition, distribution and programming decisions. For instance, executives can use the data for "The Bachelorette" to understand audience engagement, acquire and retain subscribers, assess global expansion, determine the best release strategy, focus on specific genres and even value the show economically. Using demand data in your decision-making process can help you optimize your content and achieve better business results.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. abc, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Bachelorette.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Bachelorette from partners like abc.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Bachelorette? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as abc to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from abc by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Bachelorette. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as abc to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Bachelorette), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as abc by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Bachelorette, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Bachelorette is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Bachelorette, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using television demand datasets from Parrot Analytics for The Bachelorette in the United States. We provide our partners with comprehensive OTT analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.