As an entertainment executive, understanding audience demand for a show can provide valuable insights into making more informed content acquisition, distribution, and programming decisions. By analyzing the audience demand for "The Expanse" in the United States in October 2023, we can see how a demand-driven approach to decision making can provide insights into content valuation, viewer acquisition, and retention, as well as market trends and content performance.
One of the most significant benefits of demand data is the ability to estimate content valuation. Parrot Analytics' content valuation system uses demand data to determine how much a title is worth to a platform in any given region. By using demand data to assess the dollar value contribution of "The Expanse" to any platform, executives can make more informed decisions about how much to spend on content, assess a series' ability to drive subscriptions and mitigate churn, and estimate the ROI a specific title will bring for any given platform.
Demand also enables executives to make more informed acquisition and distribution decisions. By using audience demand data, executives can determine which types of content exhibit the most opportunity for acquisition, which shows are most popular in their respective markets, and which titles offer the most long-term value to a platform over time. In the case of "The Expanse," demand data allows executives to see that the show is outperforming the average TV show in each of the top 10 global markets where it is most in-demand, providing key insights into its international franchise and travelability.
For programming decisions, demand data can help executives optimize release strategy and pricing, as well as better understand their current audience. By examining the audience demand for "The Expanse," executives can better understand the show's pace of growth, longevity, spin-off potential, and reach, allowing them to fine-tune their marketing campaigns ahead of premiere, identify new monetization opportunities, and attract new or retain current subscribers.
In summary, by analyzing demand data for "The Expanse" in the United States in October 2023, we can see how demand-driven decision making can provide valuable insights into content valuation, acquisition, distribution, and programming decisions. Demand data provides a way to better assess content value, viewer acquisition, and retention, as well as providing insights into market trends and content performance.
