Are you an entertainment executive looking to make better content and acquisition decisions? Or to gain a better understanding of demand and content valuation? By using demand data, Parrot Analytics can provide insights and guidance with these decisions. Using the example of "The Expanse," let's delve into how this is achieved.
One primary benefit of analyzing audience demand is through content valuation. You can quantify the dollar value of any title to an individual platform, determine the value of a content library over time, assess exclusivity, evaluate ROI, and calculate a title's dollar value contribution. Demand enables valuation, as data such as that provided by "The Expanse" can inform content decisions. For example, "The Expanse" has exceptional global franchise potential, with outstanding performance over six dimensions, namely its worldwide audience demand, travelability, momentum, reach, franchisability, and longevity. This indicates that investing in an "Expanse" franchise could have potentially high returns.
Examining trends in audience demand can also provide insights into the strategic direction of a platform. A significant increase in demand for "The Expanse" in the US, for example, can inform decisions about which titles to prioritize in terms of marketing, promotion, and exclusive content acquisition. The show's popularity in international markets like Canada, the United Kingdom, China, and the Netherlands can help platforms assess its potential travelability and guide content localization. Additionally, knowing the genres that appeal to US viewers can help a platform determine which shows to acquire or produce domestically to effectively meet user demand.
By determining taste clusters, platforms can find content that appeals to a particular demographic. This information can be used to recommend programming or talent that is likely to captivate a new or existing audience. For instance, "The Expanse's" audience overlaps with shows like "Rick and Morty," "Foundation," and "Star Trek: Discovery." Through analyzing those titles, programming executives could determine what their audience is interested in and tailor their content accordingly.
Demand data can help answer other pressing questions, such as which new titles to commission given opportunities in the marketplace, what type of content will appeal to new subscribers, and how to retain existing customers. The data-driven insights on audience demand can also inform decisions surrounding supply and demand and allow content distributors to unearth overseas markets for their content at scale.
Demand data from Parrot Analytics can help steer strategic decisions for entertainment executives in multiple verticals such as a TV production company, a pay-TV network, or an SVOD platform. By leveraging this information, executives gain a deeper understanding of their audiences and can optimize their content offerings accordingly. So, if you're looking to gain a competitive edge and make informed content decisions, contact Parrot Analytics today to learn more.
