As an entertainment executive, you are always looking for ways to make more informed content decisions and improve your acquisition, distribution, and programming strategies. Utilizing demand data can help you achieve these goals. Let’s take a closer look at the usage of demand data in the context of the TV series "The Expanse."
Content Valuation:
Through demand data analysis, you are able to uncover valuable insights that can aid in determining the worth of content. Parrot Analytics content valuation system relies on demand data and can answer questions about the dollar value contribution of any title, to any platform, in any region. Using the demand data of "The Expanse," you can determine that its value is outstanding, as it has surpassed its average demand of the last 90 days.
Acquisition Decisions:
Demand data can aid in decision-making regarding supply and demand. "The Expanse" has proven that it has significant demand across global markets, performing better than average TV shows in the United States, Canada, Russia, Bulgaria, the United Kingdom, the Netherlands, China, Australia, and Germany, making it a more viable acquisition option.
Distribution Strategies:
Utilizing demand data and travelability measures, you can determine the international demand of a series. "The Expanse" has been shown to have exceptional travelability, meaning that it has high global appeal in comparison to its home market. You can use this data to make informed decisions about the platforms to target for content distribution.
Programming Decisions:
Demand data can also help in programming decisions such as release strategy and pricing. By analyzing insights, including the peak ranks, audience growth, and overall momentum of a particular show, you can make informed decisions about the best time to release and how much to charge. For example, "The Expanse" has seen a significant increase from its average demand of the past year to that of the previous 30 days. Therefore, it may be wise to plan timing and marketing strategies for releases at a time of high demand.
Content and Franchise Development:
By studying audience interests, particularly related to affinity analysis, you can determine the best talent, brand, TV shows, and even genres to partner with to expand your audience while utilizing the existing fandom of a popular show such as "The Expanse." In addition, insights provided by demand data can help you determine which titles have potential for franchisability and which are more likely to develop interesting spin-offs, providing a better return on investment.
In conclusion, analyzing demand data can provide unique insights into the performance of a particular show, with applications in content valuation, acquisition decisions, distribution strategies, programming decisions, and franchise development. "The Expanse" serves as a prime example of a show with exceptional successes across the board. A smart entertainment executive would use demand data to make more informed decisions regarding this show, and also make future content decisions.
