As a TV executive, you can use demand data to make informed content acquisition decisions, programming decisions, and distribution decisions. The information on "The Expanse" for the month of November 2023 can provide valuable insight into what decisions you could make based on audience demand.
One way to do this is by looking at how demand data relates to content valuation. For example, you can use demand data to estimate the value of a particular title, like "The Expanse," to your streaming platform or content library. Parrot Analytics' content valuation system, which is powered by global content demand and supply, can reveal accurate dollar value contributions of any title in any region. Using this system, you can determine how much you should spend on acquiring or producing content.
Additionally, you can use demand data to optimize marketing campaigns for upcoming productions and assess a TV series' ability to drive subscriptions and mitigate churn. Demand data can also help you make decisions about which titles to purchase to retain or attract new subscribers to your platform, and even identify opportunities for content distribution in new markets.
In the case of "The Expanse," audience demand information can inform decisions about programming, acquisition, and distribution. For example, you can use the 99.6th percentile rank of the show in the mystery genre to inform your programming decisions around this genre. Similarly, the information on the top 10 global markets where "The Expanse" is most in-demand over the last 30 days can inform decisions about distribution in those markets.
You can also use demand data to identify related titles that your audience may like. In the case of "The Expanse," the shows "Rick And Morty," "Star Trek: Discovery," and "Foundation" are some of the most popular titles that share fans. This information can be used when deciding on which content to acquire or produce based on the audience you want to reach.
Moreover, demand data can help you identify under-monetized titles that may require more attention or investment to capitalize on their latent potential. For example, if a title is performing well in one market, you can use the data to identify that market's demand for other similar titles and invest correspondingly.
In conclusion, demand data provides TV executives with critical insights when making decisions around content acquisition, programming, distribution, and even marketing. With the Parrot Analytics content valuation system, executives are better equipped to make informed decisions on any title's worth, which helps streaming platforms, productions companies, studios and TV networks to be more effective in their strategic decision making.
