As a TV executive, understanding audience demand data is one of the critical tools for making informed content decisions. Let's use the example of "The Expanse" to highlight how demand data can be used to help executives make more informed content acquisition, programming, and distribution decisions.
Demand is outstanding, with 20.7 times the audience demand of the average show in the United States over the last 30 days. Additionally, only 2.7% of all TV shows have this level of demand. As a result, this type of demand data can be used to evaluate content valuation, providing an economic valuation system powered by global content demand and supply.
One critical use case for demand data is helping executives determine the value of individual titles. In the case of "The Expanse," it has a global audience demand across all platforms and exceptional travelability, indicating higher international demand than its home market. These metrics suggest that "The Expanse" is likely a valuable asset for any platform, particularly for those seeking to expand their international presence.
Demand data can also be leveraged to inform marketing and advertising strategies. For instance, by analyzing the performance of "The Expanse" on a yearly rolling basis, you can see that demand spiked in late February 2024. This insight may inform future advertising campaigns and help executives optimize marketing strategies for future content releases.
In addition, demand data can help inform programming decisions. By analyzing the top ten global markets where "The Expanse" is most in-demand, executives can pinpoint the regions where the show is resonating the most with audiences. This insight may inform programming decisions for content acquisition, targeting specific regions where demand is strongest.
In conclusion, demand data is a valuable tool for executives across the TV industry, from acquisition and distribution to programming and marketing. By leveraging data insights, executives can make informed decisions that drive meaningful returns for their business. For instance, in the case of "The Expanse," understanding the show's high global demand and exceptional franchise spin-off potential underscores the series' value as a strategic asset for a streaming platform.
