As a TV executive, it can be challenging to make informed content decisions in today's competitive market. Fortunately, there are tools such as Parrot Analytics that can help in making more informed decisions. Demand data, in particular, provides valuable insights into a show's appeal and how it is resonating with audiences, which can then inform content and programming decisions. This is where the example of "The Expanse" comes into play.
Using demand data, we can see that "The Expanse" has 20.8 times the audience demand of the average show in the United States for the last 30 days, indicating that the show is highly popular. Furthermore, it has an outstanding rank at 99.3 percentile in the drama genre this month in the US, which indicates that the show has exceptional demand compared to other drama titles. We can also see that the demand for "The Expanse" is even increasing recently as compared to the last 90 days.
Moreover, by examining its global performance across six dimensions, The Parrot Pulse for "The Expanse" reveals an independent measure of its worldwide performance and appeal. Based on its Travelability, Longevity, Momentum, Franchisability, and Reach dimensions, "The Expanse" has performed exceptionally well in terms of audience demand and maintaining momentum.
Examining the show's performance on a 1 year rolling basis vs. the last 30 days also provides additional insight into its increasing popularity. Although its peak demand was 25.6 times the average over the course of an entire year, it peaked at 23.6 times the average in the last 30 days; a 7.7% growth compared to the preceding year. This indicates that the show is gaining in popularity. The Parrot Pulse's discovering the top 10 global markets where "The Expanse" has the highest audience demand over the last 30 days provides valuable insights into where the show is most in-demand. For example, the United States is "The Expanse"'s number one market globally, with the show achieving an outstanding audience demand of 12.9x. Russia is ranked second, with an outstanding demand for the show.
Using demand data, a TV executive can answer many questions concerning content valuation, including pricing, acquisitions, and ROI. Furthermore, content evaluations based on audience demand can inform decisions about supply and demand, including acquisition strategies, such as which types of content will exhibit the greatest opportunity. These insights also form the basis for scalable concept testing, highlighting the elements of the existing content most appealing to fans and informing upcoming productions to maximize success.
Demand data can also inform decisions about distribution, programming, marketing, and talent acquisition. Specifically, these insights can help identify which platforms to target for distribution, the best release strategy for content, which brand or talent to partner with to expand the audience, which content has the highest potential to attract or retain subscribers, as well as how to optimize marketing campaigns before a premiere.
Ultimately, Parrot Analytics provides valuable demand data insights into what content may appeal to an audience the most, thereby helping the TV executives make more informed content, acquisition, programming, and distribution decisions. In conclusion, the data on "The Expanse" demonstrates the value of demand data in making informed decisions around content.
